Information Journal Paper
APA:
CopyBOLTON, RUTH N., KATHERINE, N. LEMON, & PETER, C. VERHOEF. (2004). THE THEORETICAL UNDERPINNINGS OF CUSTOMER ASSET MANAGEMENT: A FRAMEWORK AND PROPOSITIONS FOR FUTURE RESEARCH. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 32(3), 271-292. SID. https://sid.ir/paper/657547/en
Vancouver:
CopyBOLTON RUTH N., KATHERINE N. LEMON, PETER C. VERHOEF. THE THEORETICAL UNDERPINNINGS OF CUSTOMER ASSET MANAGEMENT: A FRAMEWORK AND PROPOSITIONS FOR FUTURE RESEARCH. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE[Internet]. 2004;32(3):271-292. Available from: https://sid.ir/paper/657547/en
IEEE:
CopyRUTH N. BOLTON, N. LEMON KATHERINE, and C. VERHOEF PETER, “THE THEORETICAL UNDERPINNINGS OF CUSTOMER ASSET MANAGEMENT: A FRAMEWORK AND PROPOSITIONS FOR FUTURE RESEARCH,” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, vol. 32, no. 3, pp. 271–292, 2004, [Online]. Available: https://sid.ir/paper/657547/en