TELEVISION, AUDIENCE AND MODERNISM

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MEHDIZADEH SH.

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Journal: Iranian Journal of Sociology Year:2005 | Volume:6 | Issue:4 Page(s): 185-211

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Information Journal Paper

Title

TELEVISION, AUDIENCE AND MODERNISM

Author(s)

MEHDIZADEH SH. | Issue Writer Certificate

Keywords

TELEVISION EFFECTSQ2

USE AND SATISFACTION THEORYQ4

NURTURING THEORYQ4

MODERNISMQ4

AUDIENCE ACTIVITYQ4

TELEVISION AUDIENCEQ4

Abstract

The article examines the effects the television exerts on MODERNISM through its audience. In studying the audience factors such as the degree of exposure to the media, the content of exposure, the varying socio-cultural backgrounds play a central role in efficacy of the message. The above perspective has seldom been considered in domestic Iranian research. The basic question of this research is to understand how a type of AUDIENCE ACTIVITY influences television impact's on MODERNISM. Therefore, it is necessary that the relationship between television and MODERNISM be specified within the sample population. Then, one may go on studying the audience's role and position in such a process. This is a survey research, which includes a sample of 1047 taken from households residing in Tehran's 22 city districts. The findings show that television impacts audiences differently, given their various socio-cultural groupings.

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APA: Copy

MEHDIZADEH, SH.. (2005). TELEVISION, AUDIENCE AND MODERNISM. IRANIAN JOURNAL OF SOCIOLOGY (ISA), 6(4), 185-211. SID. https://sid.ir/paper/67435/en

Vancouver: Copy

MEHDIZADEH SH.. TELEVISION, AUDIENCE AND MODERNISM. IRANIAN JOURNAL OF SOCIOLOGY (ISA)[Internet]. 2005;6(4):185-211. Available from: https://sid.ir/paper/67435/en

IEEE: Copy

SH. MEHDIZADEH, “TELEVISION, AUDIENCE AND MODERNISM,” IRANIAN JOURNAL OF SOCIOLOGY (ISA), vol. 6, no. 4, pp. 185–211, 2005, [Online]. Available: https://sid.ir/paper/67435/en

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