CUSTOMER'S PATH TO SATISFACTION AT COMMERCIAL BANKS

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AHMADI PARVIZ; POURASHRAF Y.A.

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Paper Information

Journal: MODARRES HUMAN SCIENCES Year:2007 | Volume:11 | Issue:3 (TOME 52) Page(s): 29-58

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Information Journal Paper

Title

CUSTOMER'S PATH TO SATISFACTION AT COMMERCIAL BANKS

Author(s)

AHMADI PARVIZ | POURASHRAF Y.A. | Issue Writer Certificate

Keywords

CUSTOMER SATISFACTIONQ3

INSTICEQ2

FEEDBACKQ3

PERCEIVED ORGANIZATIONAL SUPPORTQ3

SOCIAL CONTEXTQ3

Abstract

CUSTOMER SATISFACTION has received considerable attention in the marketing literature and practice in the recent years. It affects several desirable outcomes like customer loyalty, word of mouth, promotion and purchase. Since such an increasing attention is given to CUSTOMER SATISFACTION as a corporate goal in addition to traditional financial measures of success, CUSTOMER SATISFACTION must be translated into a number of measurable parameters directly linked to people's job, i.e. the factors that people can understand and influence. This paper presents a CUSTOMER SATISFACTION survey in commercial banks. A customer's path to satisfaction model would display justice, PERCEIVED ORGANIZATIONAL SUPPORT, similarity, liking, prior experiences, FEEDBACK and satisfaction as highly related.

Cites

MEASURING ORGANIZATIONAL EFFECTIVENESS BY USING STRUCTURAL EQUATION MODELING APPROACH

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APA: Copy

AHMADI, PARVIZ, & POURASHRAF, Y.A.. (2007). CUSTOMER'S PATH TO SATISFACTION AT COMMERCIAL BANKS. MODARRES HUMAN SCIENCES, 11(3 (TOME 52)), 29-58. SID. https://sid.ir/paper/6880/en

Vancouver: Copy

AHMADI PARVIZ, POURASHRAF Y.A.. CUSTOMER'S PATH TO SATISFACTION AT COMMERCIAL BANKS. MODARRES HUMAN SCIENCES[Internet]. 2007;11(3 (TOME 52)):29-58. Available from: https://sid.ir/paper/6880/en

IEEE: Copy

PARVIZ AHMADI, and Y.A. POURASHRAF, “CUSTOMER'S PATH TO SATISFACTION AT COMMERCIAL BANKS,” MODARRES HUMAN SCIENCES, vol. 11, no. 3 (TOME 52), pp. 29–58, 2007, [Online]. Available: https://sid.ir/paper/6880/en

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