WEBSITE STRUCTURE EVALUATION, USING ONLINE VISITORS' BEHAVIOR MODELING: A CASE STUDY

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SOHRABI B.; ABEDIN B.

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Journal Paper

Paper Information

Journal: MODARRES HUMAN SCIENCES Year:2007 | Volume:11 | Issue:((TOME 55) (MANAGMENT) Page(s): 115-140

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Information Journal Paper

Title

WEBSITE STRUCTURE EVALUATION, USING ONLINE VISITORS' BEHAVIOR MODELING: A CASE STUDY

Author(s)

SOHRABI B. | ABEDIN B. | Issue Writer Certificate

Keywords

WEB MININGQ3

WEBSITE MODELINGQ3

GRAPH THEORYQ3

VISITOR BEHAVIOR ANALYSISQ3

Abstract

In recent decades, organizations have increasingly focused on developing ICTs and introducing new e-services to their customers, so they have largely invested in web development and promotional activities. Therefore, it is essential for them to evaluate their websites and identify how well they are structured and how web pages are organized. Evaluating web structure requires proper methods and measures. This paper intends to model a website as a graph and introduce new measures to evaluate website link structure. The model is based on the analysis of online behavior of the website's visitors. Thus, a real problem of the website of an Iranian university was described and, its structure was evaluated using this model between September-05 to November 2005.

Cites

PRIORITIZING INTERACTIVE COMPONENTS INFLUENCING FANS' REVISITING WEBSITES OF IRAN SELECTED FOOTBALL PREMIER LEAGUE CLUBS

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APA: Copy

SOHRABI, B., & ABEDIN, B.. (2007). WEBSITE STRUCTURE EVALUATION, USING ONLINE VISITORS' BEHAVIOR MODELING: A CASE STUDY. MODARRES HUMAN SCIENCES, 11(((TOME 55) (MANAGMENT)), 115-140. SID. https://sid.ir/paper/6896/en

Vancouver: Copy

SOHRABI B., ABEDIN B.. WEBSITE STRUCTURE EVALUATION, USING ONLINE VISITORS' BEHAVIOR MODELING: A CASE STUDY. MODARRES HUMAN SCIENCES[Internet]. 2007;11(((TOME 55) (MANAGMENT)):115-140. Available from: https://sid.ir/paper/6896/en

IEEE: Copy

B. SOHRABI, and B. ABEDIN, “WEBSITE STRUCTURE EVALUATION, USING ONLINE VISITORS' BEHAVIOR MODELING: A CASE STUDY,” MODARRES HUMAN SCIENCES, vol. 11, no. ((TOME 55) (MANAGMENT), pp. 115–140, 2007, [Online]. Available: https://sid.ir/paper/6896/en

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