MARKET SEGMENTATION USING ARTIFICIAL NEURAL NETWORKS CASE STUDY: MEAT PRODUCTS (SAUSAGE)

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HASAN GHOLIPOUR T.; MIRI S.M.; MOROVATI SHARIFABADI ALI

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Paper Information

Journal: MODARRES HUMAN SCIENCES Year:2007 | Volume:11 | Issue:((TOME 55) (MANAGMENT) Page(s): 57-80

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Information Journal Paper

Title

MARKET SEGMENTATION USING ARTIFICIAL NEURAL NETWORKS CASE STUDY: MEAT PRODUCTS (SAUSAGE)

Author(s)

HASAN GHOLIPOUR T. | MIRI S.M. | MOROVATI SHARIFABADI ALI | Issue Writer Certificate

Keywords

MARKET SEGMENTATIONQ2

CLUSTER ANALYSISQ3

ARTIFICIAL NEURAL NETWORKSQ3

Abstract

MARKET SEGMENTATION by ARTIFICIAL NEURAL NETWORKS has no deep root in the history. Generally, this ever developing approach has started since several years ago, and developed to other marketing areas. Now, beside statistical techniques, it is considered as one of the most popular methods in Custamer classification.In Due to-the-necessity of recognizing the target market for a specific company, a need for the usage of an effective approach for customers grouping was recognized, in the Present research, and finally CLUSTER ANALYSIS with SOM neural networks, was selected, and used for customers clustering.Firstly, beneficent criteria for MARKET SEGMENTATION were identified, and then a proper, questionnaire was designed. After gathering the questionnaires and collecting the data, using ARTIFICIAL NEURAL NETWORKS, the customers were clustered, and the obtained, results were analyzed. At the end, the Findings of this method were compared with those of the traditional methods for clustering using K-means.

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APA: Copy

HASAN GHOLIPOUR, T., MIRI, S.M., & MOROVATI SHARIFABADI, ALI. (2007). MARKET SEGMENTATION USING ARTIFICIAL NEURAL NETWORKS CASE STUDY: MEAT PRODUCTS (SAUSAGE). MODARRES HUMAN SCIENCES, 11(((TOME 55) (MANAGMENT)), 57-80. SID. https://sid.ir/paper/6899/en

Vancouver: Copy

HASAN GHOLIPOUR T., MIRI S.M., MOROVATI SHARIFABADI ALI. MARKET SEGMENTATION USING ARTIFICIAL NEURAL NETWORKS CASE STUDY: MEAT PRODUCTS (SAUSAGE). MODARRES HUMAN SCIENCES[Internet]. 2007;11(((TOME 55) (MANAGMENT)):57-80. Available from: https://sid.ir/paper/6899/en

IEEE: Copy

T. HASAN GHOLIPOUR, S.M. MIRI, and ALI MOROVATI SHARIFABADI, “MARKET SEGMENTATION USING ARTIFICIAL NEURAL NETWORKS CASE STUDY: MEAT PRODUCTS (SAUSAGE),” MODARRES HUMAN SCIENCES, vol. 11, no. ((TOME 55) (MANAGMENT), pp. 57–80, 2007, [Online]. Available: https://sid.ir/paper/6899/en

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