ON THE FAILURE OF STRATEGIC PLANNING AND INTRODUCING OF TWO NEW FINDINGS

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GBAFFARIAN V.; ALI-ABMADI A.R.

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Journal: MODARRES HUMAN SCIENCES Year:2002 | Volume:6 | Issue:3(Tome 26) Page(s): 83-98

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Information Journal Paper

Title

ON THE FAILURE OF STRATEGIC PLANNING AND INTRODUCING OF TWO NEW FINDINGS

Author(s)

GBAFFARIAN V. | ALI-ABMADI A.R. | Issue Writer Certificate

Keywords

STRATEGYQ3

FAILEDSTRATEGIESQ4

STRATEGICOPPORTUNITIESQ4

STRATEGY IMPLEMENTATIONQ4

Abstract

Based on the studies done by Fortune journal, more than 90% of the reputed companies fail in reaching to their strategic targets. From one view, strategy is a management revolutionary approach, and from the other, in many cases, it loses this specific feature. How can this difference in effectiveness be explained?What factors affect effectiveness of strategies? To answer the aforementioned questions, great deals of studies have been conducted. This article is presenting one of these studies. To that end, the information about the failed strategies of well-known giant companies as Xerox, Polaroid, Kmart, Marconi, Acer, and Motorola is gathered and analyzed through "Grounded Theory" methodology. The result is two new findingsand tens of concepts on the reasons of strateg ics planning failure. In the first finding, 6 major reasons together with 21 subordinate factors affecting the failure of strategies are presented. In the second finding, a new concept under the title "Intent Planning" is introduced as the third important driving force with the "long term planning" and "strategic planning". This finding reveals one important factor of the strategic failures. These findings and concepts are supported with real evidences and seem to be helpful tools in explaining the similar cases.

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APA: Copy

GBAFFARIAN, V., & ALI-ABMADI, A.R.. (2002). ON THE FAILURE OF STRATEGIC PLANNING AND INTRODUCING OF TWO NEW FINDINGS. MODARRES HUMAN SCIENCES, 6(3(Tome 26)), 83-98. SID. https://sid.ir/paper/7029/en

Vancouver: Copy

GBAFFARIAN V., ALI-ABMADI A.R.. ON THE FAILURE OF STRATEGIC PLANNING AND INTRODUCING OF TWO NEW FINDINGS. MODARRES HUMAN SCIENCES[Internet]. 2002;6(3(Tome 26)):83-98. Available from: https://sid.ir/paper/7029/en

IEEE: Copy

V. GBAFFARIAN, and A.R. ALI-ABMADI, “ON THE FAILURE OF STRATEGIC PLANNING AND INTRODUCING OF TWO NEW FINDINGS,” MODARRES HUMAN SCIENCES, vol. 6, no. 3(Tome 26), pp. 83–98, 2002, [Online]. Available: https://sid.ir/paper/7029/en

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