A MODEL TO MEASURE THE IMPACT OF MARKET ORIENTATION ON BUSINESS PERFORMANCE REGARDING TO THE MARKETING CAPABILITIES IN CHEMICAL INDUSTRIES

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

REZAIE DOLAT ABADY H.; KHAEF ALAHI A.A.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: MODARRES HUMAN SCIENCES Year:2006 | Volume:10 | Issue:1 (TOME 44) Page(s): 131-160

Download Full-Text

Persian Verion

View:

3,070

Download:

Cites:

Information Journal Paper

Title

A MODEL TO MEASURE THE IMPACT OF MARKET ORIENTATION ON BUSINESS PERFORMANCE REGARDING TO THE MARKETING CAPABILITIES IN CHEMICAL INDUSTRIES

Author(s)

REZAIE DOLAT ABADY H. | KHAEF ALAHI A.A. | Issue Writer Certificate

Keywords

MARKET ORIENTATIONQ3

MARKETING CAPABILITIESQ3

BUSINESS PERFORMANCEQ3

Abstract

MARKET ORIENTATION and its impact on the BUSINESS PERFORMANCE is an important subject in customer and market management field. At first, this paper investigates various view points and models of MARKET ORIENTATION and it examines the effects of MARKET ORIENTATION on BUSINESS PERFORMANCE with respect to marketing capability. Then we investigate the key causal linkages among "MARKET ORIENTATION culture", "intelligence market", "marketing capabilities" and "business performance". A decision-oriented and conceptual model is proposed and tested based on data from industrial environment using structural equation modeling technique. The results support the notion that BUSINESS PERFORMANCE in current competitive environment is under the influence of integration MARKET ORIENTATION and MARKETING CAPABILITIES.

Cites

References

No record.

Cite

APA: Copy

REZAIE DOLAT ABADY, H., & KHAEF ALAHI, A.A.. (2006). A MODEL TO MEASURE THE IMPACT OF MARKET ORIENTATION ON BUSINESS PERFORMANCE REGARDING TO THE MARKETING CAPABILITIES IN CHEMICAL INDUSTRIES. MODARRES HUMAN SCIENCES, 10(1 (TOME 44)), 131-160. SID. https://sid.ir/paper/7040/en

Vancouver: Copy

REZAIE DOLAT ABADY H., KHAEF ALAHI A.A.. A MODEL TO MEASURE THE IMPACT OF MARKET ORIENTATION ON BUSINESS PERFORMANCE REGARDING TO THE MARKETING CAPABILITIES IN CHEMICAL INDUSTRIES. MODARRES HUMAN SCIENCES[Internet]. 2006;10(1 (TOME 44)):131-160. Available from: https://sid.ir/paper/7040/en

IEEE: Copy

H. REZAIE DOLAT ABADY, and A.A. KHAEF ALAHI, “A MODEL TO MEASURE THE IMPACT OF MARKET ORIENTATION ON BUSINESS PERFORMANCE REGARDING TO THE MARKETING CAPABILITIES IN CHEMICAL INDUSTRIES,” MODARRES HUMAN SCIENCES, vol. 10, no. 1 (TOME 44), pp. 131–160, 2006, [Online]. Available: https://sid.ir/paper/7040/en

Related Journal Papers