DETERMINING THE EFFECTIVE FACTORS ON THE CUSTOMERS MOBILE BANKING TECHNOLOGY ACCEPTANCE

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ELAHI SHABAN; GHANBARI MOHAMMAD HESAM; SHAYAN ALI

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Journal: Iranian Journal of Trade Studies Year:2012 | Volume:16 | Issue:63 Page(s): 27-50

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Information Journal Paper

Title

DETERMINING THE EFFECTIVE FACTORS ON THE CUSTOMERS MOBILE BANKING TECHNOLOGY ACCEPTANCE

Author(s)

ELAHI SHABAN | GHANBARI MOHAMMAD HESAM | SHAYAN ALI | Issue Writer Certificate

Keywords

MOBILE BANKQ2

TECHNOLOGY ACCEPTANCEQ2

MOBILE COMMERCEQ2

ELECTRONIC BANKINGQ2

Abstract

The rapid development of modern wireless communication technology, is promoting MOBILE COMMERCE (MC) as a significant application for both enterprises and consumers. One of the current uses of MC is MOBILE BANKing that supports banking operations by simple and accessible appliance in everywhere for customers. This service is being considered as a new and prominent system in Iran. One of the problems in it’s development is resistance and denial by customers. The goal of this article is discovering of effective factors in MOBILE BANK TECHNOLOGY ACCEPTANCE from customers insight. In this article we review literatures and design a pervasive model for the goal and also this model is tested in the city of Tehran. In the result, we found out that gender has no effect on perceived usefulness (PU) and perceived ease of use (PEOU), but some factors like past adoption, age, job, innovativeness, knowledge, technology cluster and advertising have effect on PU and PEOU.

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APA: Copy

ELAHI, SHABAN, GHANBARI, MOHAMMAD HESAM, & SHAYAN, ALI. (2012). DETERMINING THE EFFECTIVE FACTORS ON THE CUSTOMERS MOBILE BANKING TECHNOLOGY ACCEPTANCE. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 16(63), 27-50. SID. https://sid.ir/paper/7125/en

Vancouver: Copy

ELAHI SHABAN, GHANBARI MOHAMMAD HESAM, SHAYAN ALI. DETERMINING THE EFFECTIVE FACTORS ON THE CUSTOMERS MOBILE BANKING TECHNOLOGY ACCEPTANCE. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2012;16(63):27-50. Available from: https://sid.ir/paper/7125/en

IEEE: Copy

SHABAN ELAHI, MOHAMMAD HESAM GHANBARI, and ALI SHAYAN, “DETERMINING THE EFFECTIVE FACTORS ON THE CUSTOMERS MOBILE BANKING TECHNOLOGY ACCEPTANCE,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 16, no. 63, pp. 27–50, 2012, [Online]. Available: https://sid.ir/paper/7125/en

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