A SURVEY ON MARKET ENTRY ORDER AND SCALE EFFECTS ON FIRM’S PROFITABILITY

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HAJIPOUR BAHMAN; GHOLAMZADEH RASOUL

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Journal: Iranian Journal of Trade Studies Year:2012 | Volume:16 | Issue:63 Page(s): 87-104

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Information Journal Paper

Title

A SURVEY ON MARKET ENTRY ORDER AND SCALE EFFECTS ON FIRM’S PROFITABILITY

Author(s)

HAJIPOUR BAHMAN | GHOLAMZADEH RASOUL | Issue Writer Certificate

Keywords

ORDER OF MARKET ENTRYQ2

SCALE OF ENTRYQ2

FIRM COMPETITIVE POSITIONQ2

CUSTOMER SATISFACTIONQ2

PROFITABILITYQ2

Abstract

This research aims to analyze the relationships between order and scale of market entry strategy and firm performance. The consideration of internal links between the entry dimensions, together with their effect on the PROFITABILITY, will enable us to analysis mediating effects of FIRM COMPETITIVE POSITION and CUSTOMER SATISFACTION. Theoretical model examined on a cross-sectional sample of 118 manufacturing firms, applying structural equation modeling based on the Partial Least Squares (PLS) methodology. Findings reveal that order of entry do affect performance, in additional, entery in broad scale followed by high CUSTOMER SATISFACTION lead to higher PROFITABILITY.

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APA: Copy

HAJIPOUR, BAHMAN, & GHOLAMZADEH, RASOUL. (2012). A SURVEY ON MARKET ENTRY ORDER AND SCALE EFFECTS ON FIRM’S PROFITABILITY. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 16(63), 87-104. SID. https://sid.ir/paper/7126/en

Vancouver: Copy

HAJIPOUR BAHMAN, GHOLAMZADEH RASOUL. A SURVEY ON MARKET ENTRY ORDER AND SCALE EFFECTS ON FIRM’S PROFITABILITY. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2012;16(63):87-104. Available from: https://sid.ir/paper/7126/en

IEEE: Copy

BAHMAN HAJIPOUR, and RASOUL GHOLAMZADEH, “A SURVEY ON MARKET ENTRY ORDER AND SCALE EFFECTS ON FIRM’S PROFITABILITY,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 16, no. 63, pp. 87–104, 2012, [Online]. Available: https://sid.ir/paper/7126/en

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