ANALYSIS AND OPTIMUM RANKING OF CUSTOMER NEEDS: INTEGRATING KANO IN QFD MODELS

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FAZLI S.; ALIZADEH MAHDI

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Journal: Iranian Journal of Trade Studies Year:2009 | Volume:13 | Issue:49 Page(s): 145-170

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Information Journal Paper

Title

ANALYSIS AND OPTIMUM RANKING OF CUSTOMER NEEDS: INTEGRATING KANO IN QFD MODELS

Author(s)

FAZLI S. | ALIZADEH MAHDI | Issue Writer Certificate

Keywords

QFDQ3

KANO MODELQ3

PLANNING MATRIX OF HOUSE OF QUALITYQ3

VOICE OF THE CUSTOMERQ3

Abstract

The quality of a product or service is key for customer satisfaction. The level of satisfaction is ultimately dependent on the fulfillment of customer needs. Quality Function Deployment (QFD) has been an important tool in the translation of the VOICE OF THE CUSTOMER (VOC) into product's specification. Since the impact on customer satisfaction is different for each customer requirement, it is very important to determine which attributes of a product or service bring more satisfaction than others. The KANO MODEL of customer satisfaction can determine attractive, must be requirements and performance needs, and can be used in the QFD matrix to assure that the most critical needs are translated into the next phases of product development. But, integrating these two models, causes that analysis, classification and priority of customer needs to improve.In this article, we are going to provide an integrating model kano in QFD to analysis and rank customer needs. Finally, we show a case study to be sure about the accuracy of the proposed model.

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APA: Copy

FAZLI, S., & ALIZADEH, MAHDI. (2009). ANALYSIS AND OPTIMUM RANKING OF CUSTOMER NEEDS: INTEGRATING KANO IN QFD MODELS. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 13(49), 145-170. SID. https://sid.ir/paper/7214/en

Vancouver: Copy

FAZLI S., ALIZADEH MAHDI. ANALYSIS AND OPTIMUM RANKING OF CUSTOMER NEEDS: INTEGRATING KANO IN QFD MODELS. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2009;13(49):145-170. Available from: https://sid.ir/paper/7214/en

IEEE: Copy

S. FAZLI, and MAHDI ALIZADEH, “ANALYSIS AND OPTIMUM RANKING OF CUSTOMER NEEDS: INTEGRATING KANO IN QFD MODELS,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 13, no. 49, pp. 145–170, 2009, [Online]. Available: https://sid.ir/paper/7214/en

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