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Information Journal Paper

Title

MEASURING COMPETITIVENESS OF IRANIAN BANKS

Pages

  187-221

Abstract

 Today, active banks in the banking system try to attract customers through various new methods. However what can help banks to meet this goal is to try to achieve competitive advantage. Many banks have tried to create advantages for themselves in different ways so that preserve their place in competition with other banks. Therefore, it is necessary to introduce a model which helps the banks to understand their current status in order to help for future planning. This research offers a scientific and systematic model to measure the banks competitive ability. The model presented in this study, introduces main variables affecting banks COMPETITIVENESS including financial power, market share, human capital, and international- exchange activities and use of technology. Each of these variables can be calculated through their indices. After approving by experts, this model was confirmed using factor analysis and LISREL software. The results explain that among model variables, financial power has the most effect on COMPETITIVENESS of Iranian bank. Next, this model was used to rank competitive ability of state (commercial and professional) and private banks using TOPSIS TECHNIQUE.

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    APA: Copy

    SAFARI, SAEED, & EBRAHIMI, ABBAS. (2012). MEASURING COMPETITIVENESS OF IRANIAN BANKS. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 16(64), 187-221. SID. https://sid.ir/paper/7252/en

    Vancouver: Copy

    SAFARI SAEED, EBRAHIMI ABBAS. MEASURING COMPETITIVENESS OF IRANIAN BANKS. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2012;16(64):187-221. Available from: https://sid.ir/paper/7252/en

    IEEE: Copy

    SAEED SAFARI, and ABBAS EBRAHIMI, “MEASURING COMPETITIVENESS OF IRANIAN BANKS,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 16, no. 64, pp. 187–221, 2012, [Online]. Available: https://sid.ir/paper/7252/en

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