MODEL OF FACTORS AFFECTING E - COMMERCE ADOPTION IN SMALL BUSINESSES

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HAJIKARIMI A.A.; AZIZI SHAHRIAR

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Journal: Iranian Journal of Trade Studies Year:2008 | Volume:12 | Issue:48 Page(s): 191-229

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Title

MODEL OF FACTORS AFFECTING E - COMMERCE ADOPTION IN SMALL BUSINESSES

Author(s)

HAJIKARIMI A.A. | AZIZI SHAHRIAR | Issue Writer Certificate

Keywords

ORGANIZATIONAL READINESSQ2

EC BENEFITS AND RISKSQ1

MARKET DYNAMICSQ3

INNOVATIONQ3

EC ADOPTIONQ3

SMALL BUSINESS'SQ1

Abstract

Small Business'es in majority of developing countries including IRAN play an important role in trading system, GDP and job creation. Adoption of EC in this national economy section results in major and great benefits. Researchers in this paper try to investigate ORGANIZATIONAL READINESS with a different view along with paying attention to MARKET DYNAMICS, EC BENEFITS AND RISKS and position of company in Rogers's INNOVATION model on EC ADOPTION in small business. A 46 items questionnaire was designed and sent to 7 industries. Response rate of research was 0.81 and reliability of research instrument by using Cronbach alpha calculated equal to 0.894. Results indicated 72% of sample have not website and only 2% have transactional website. Path analysis revealed that ORGANIZATIONAL READINESS, MARKET DYNAMICS, EC BENEFITS AND RISKS and position of company in Rogers's INNOVATION model affect EC ADOPTION in small Business’s. Effects decomposition showed total effect of ORGANIZATIONAL READINESS, EC benefits, MARKET DYNAMICS, and company INNOVATION and EC risks are: 0.457, 0.421, 0.404, 0.334, -0.153.

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APA: Copy

HAJIKARIMI, A.A., & AZIZI, SHAHRIAR. (2008). MODEL OF FACTORS AFFECTING E - COMMERCE ADOPTION IN SMALL BUSINESSES. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 12(48), 191-229. SID. https://sid.ir/paper/7398/en

Vancouver: Copy

HAJIKARIMI A.A., AZIZI SHAHRIAR. MODEL OF FACTORS AFFECTING E - COMMERCE ADOPTION IN SMALL BUSINESSES. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2008;12(48):191-229. Available from: https://sid.ir/paper/7398/en

IEEE: Copy

A.A. HAJIKARIMI, and SHAHRIAR AZIZI, “MODEL OF FACTORS AFFECTING E - COMMERCE ADOPTION IN SMALL BUSINESSES,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 12, no. 48, pp. 191–229, 2008, [Online]. Available: https://sid.ir/paper/7398/en

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