New Media versus Mainstream Media: Main Factor or Side Effect Evaluation of New Media Impact on Mainstream Media Consumption

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BASTANI SUSAN; Arkanzadeh Yazdi Saeed; Jafarzadehpour Frouzandeh

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Journal Paper

Paper Information

Journal: CULTURAL STUDIES & COMMUNICATION Year:2018 | Volume:14 | Issue:51 Page(s): 13-37

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Information Journal Paper

Title

New Media versus Mainstream Media: Main Factor or Side Effect Evaluation of New Media Impact on Mainstream Media Consumption

Author(s)

BASTANI SUSAN | Arkanzadeh Yazdi Saeed | Jafarzadehpour Frouzandeh | Issue Writer Certificate

Keywords

Mainstream Media New Media power Media System Social networks

Abstract

The research evaluates new media impacts on Iranian mainstream media. It seems that new media in Iran these days deeply effect on mainstream media and even in some cases makes them to lose their functions. This research tries to evaluate new media impacts on Iranian mainstream media’ s internal mechanisms and also relations between them with politic and economic activists. New media impacts on mainstream media and their relations with activists were evaluated by qualitative grounded theory methodology. Eventually researcher concluded that new media by themselves did not reduce the mainstream media consumption but the tough controls and lack of professionalism in mainstream media were the critical cause of consumption, trustfulness and influence decline so new media rise only has amplified these consequences. In fact, politic and economic activists and the people have immigrated to new media because of weak mainstream media but they could not entirely alternate with mainstream media.

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APA: Copy

BASTANI, SUSAN, Arkanzadeh Yazdi, Saeed, & Jafarzadehpour, Frouzandeh. (2018). New Media versus Mainstream Media: Main Factor or Side Effect Evaluation of New Media Impact on Mainstream Media Consumption. CULTURAL STUDIES & COMMUNICATION, 14(51 ), 13-37. SID. https://sid.ir/paper/743051/en

Vancouver: Copy

BASTANI SUSAN, Arkanzadeh Yazdi Saeed, Jafarzadehpour Frouzandeh. New Media versus Mainstream Media: Main Factor or Side Effect Evaluation of New Media Impact on Mainstream Media Consumption. CULTURAL STUDIES & COMMUNICATION[Internet]. 2018;14(51 ):13-37. Available from: https://sid.ir/paper/743051/en

IEEE: Copy

SUSAN BASTANI, Saeed Arkanzadeh Yazdi, and Frouzandeh Jafarzadehpour, “New Media versus Mainstream Media: Main Factor or Side Effect Evaluation of New Media Impact on Mainstream Media Consumption,” CULTURAL STUDIES & COMMUNICATION, vol. 14, no. 51 , pp. 13–37, 2018, [Online]. Available: https://sid.ir/paper/743051/en

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