THE COMPARISON OF “PRICE” ELEMENT AMONG MARKETING MIX ELEMENTS IN THE FOOTBALL PRO – LEAGUE OF IRAN

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MOHAMMAD KAZEMI R.; TONDNEVIS F.; KHABIRI MOHAMMAD

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Paper Information

Journal: JOURNAL OF MOVEMENT SCIENCE & SPORTS Year:2009 | Volume:6 | Issue:12 Page(s): 121-132

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Title

THE COMPARISON OF “PRICE” ELEMENT AMONG MARKETING MIX ELEMENTS IN THE FOOTBALL PRO – LEAGUE OF IRAN

Author(s)

MOHAMMAD KAZEMI R. | TONDNEVIS F. | KHABIRI MOHAMMAD | Issue Writer Certificate

Keywords

SPORT MARKETINGQ2

MARKETING MIXQ3

SPORT PRICE AND FOOTBALL LEAGUEQ3

Abstract

The main object of this study was to describe the condition of Price element among MARKETING MIX elements (4P’s) in the Pro League of Iran’s football. To achieved to developed countries in SPORT MARKETING and filling this gap between our country and the world is through increasing sport Price to sending to external and eternal markets. One of questions that all clubs managers are going to ask themselves is how they can develop football marketing? And what factors can help them? For this reason, this research is done by using MARKETING MIX elements which in necessary for researching in marketing in any fields (these factors are: Product, Place, Promotion and Price). But in this research we only consider Price factor in Pro-League of Iran and comparing in which South Korea & Japan. The sample was all of the Iranian, Korean & Japanese directing managers in football Pro-League clubs who were 48 persons and all fill the related questionnaires. The result of this study shows that the most items are not in optimal situation by the club’s football manager’s point of view. And Japan has a better situation rather than Iran and South Korea.

Cites

IDENTIFYING SPORT MARKETING BARRIERS IN IRAN FROM SPORT MANAGERS’ PERSPECTIVES

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APA: Copy

MOHAMMAD KAZEMI, R., TONDNEVIS, F., & KHABIRI, MOHAMMAD. (2009). THE COMPARISON OF “PRICE” ELEMENT AMONG MARKETING MIX ELEMENTS IN THE FOOTBALL PRO – LEAGUE OF IRAN. JOURNAL OF MOVEMENT SCIENCE & SPORTS, 6(12), 121-132. SID. https://sid.ir/paper/74888/en

Vancouver: Copy

MOHAMMAD KAZEMI R., TONDNEVIS F., KHABIRI MOHAMMAD. THE COMPARISON OF “PRICE” ELEMENT AMONG MARKETING MIX ELEMENTS IN THE FOOTBALL PRO – LEAGUE OF IRAN. JOURNAL OF MOVEMENT SCIENCE & SPORTS[Internet]. 2009;6(12):121-132. Available from: https://sid.ir/paper/74888/en

IEEE: Copy

R. MOHAMMAD KAZEMI, F. TONDNEVIS, and MOHAMMAD KHABIRI, “THE COMPARISON OF “PRICE” ELEMENT AMONG MARKETING MIX ELEMENTS IN THE FOOTBALL PRO – LEAGUE OF IRAN,” JOURNAL OF MOVEMENT SCIENCE & SPORTS, vol. 6, no. 12, pp. 121–132, 2009, [Online]. Available: https://sid.ir/paper/74888/en

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