Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

79
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

0
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

Analysis the role of advertising on behavioral intentions in tourism industry in post-corona era

Pages

  33-58

Abstract

 Today, advertising as one of the marketing strategies has a tremendous impact on consumer behavior and their choices. Thus, it has played an important role and a prominent position in promoting successful sales of the products in any organization. Therefore, in their research, researchers try to make it possible for organizations to benefit from this strategy. After COVID-19 pandemic, man has been forced to innovate and change its work and life. This is an applied research to investigate the role of advertising on customer Behavioral Intentions to comeback using restaurants in post-corona era. A sample of 390 potential customers of restaurants in Tehran was selected by the convenience non-probability sampling method. Having collected data, research hypotheses were analyzed by the LISREL; Structural equation modeling and confirmatory factor analysis were used to analyze them. The result of the research showed that all relations were confirmed. But sympathy and familiarity were the only variables which do not influence on this model.

Cites

  • No record.

    • References

  • No record.

    • Cite

    APA: Copy

    YAVARI, FATEMEH, & Mansourimoayyed, Fereshteh. (2020). Analysis the role of advertising on behavioral intentions in tourism industry in post-corona era. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 15(Supplement ), 33-58. SID. https://sid.ir/paper/774768/en

    Vancouver: Copy

    YAVARI FATEMEH, Mansourimoayyed Fereshteh. Analysis the role of advertising on behavioral intentions in tourism industry in post-corona era. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2020;15(Supplement ):33-58. Available from: https://sid.ir/paper/774768/en

    IEEE: Copy

    FATEMEH YAVARI, and Fereshteh Mansourimoayyed, “Analysis the role of advertising on behavioral intentions in tourism industry in post-corona era,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 15, no. Supplement , pp. 33–58, 2020, [Online]. Available: https://sid.ir/paper/774768/en

    Related Journal Papers

  • No record.

    • Related Seminar Papers

  • No record.

    • Related Plans

  • No record.

    • Recommended Workshops






    مرکز اطلاعات علمی SID
    strs
    دانشگاه امام حسین
    بنیاد ملی بازیهای رایانه ای
    کلید پژوه
    ایران سرچ
    ایران سرچ
    File Not Exists.
    Move to top