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Information Journal Paper

Title

EVALUATING AND COMPARING BEHAVIORAL INTENTION TOWARDS BLOOD DONATION IN LADIES THROUGH REASONED ACTION AND PLANNED BEHAVIOR THEORIES

Pages

  239-246

Abstract

 Background and Objectives: Recognizing people’s attitudes has a pivotal role in the process of their attraction to voluntary BLOOD DONATION. This study compares the effectiveness of three-fold Theory of Planned Behavior and two-fold Theory of Rational ACTION beliefs on voluntary BLOOD DONATION among Tehran womenMaterials and Methods: The present research was descriptive-correlative. A group of 425 Tehran women was selected by stratified sampling method. The data were collected using a questionnaire based on TRA and TPB, and t-test and Chi-square statistical indexes were applied for the analysis and model fitness using LISREL software.Results: Findings expressed an equal ability in both patterns to predict BLOOD DONATION behavior. The significance index was obtained to be 0.34 (t=5.83) for TRA, and 0.30 (t=4.96) for TPB in the relationship between behavioral attitude and INTENTION, respectively. This index was obtained to be 0.55 (t=9.69) for TRA and 0.51 (t=8.63) for the other pattern in the relationship between normative beliefs and INTENTION. It was also obtained to be 0.14 (t=2.42) in the relationship between perceived behavioral control and INTENTION. The impact of NORMATIVE ETHICS was greater than the impact of people's behavioral attitudes on their INTENTION.Conclusions: Behavioral and NORMATIVE ETHICS were effective on people INTENTION towards BLOOD DONATION, and the utility of normative beliefs is more than the other type in this respect. Thus, the reinforcement of this belief through the mass media can be an appropriate technique to create a social value called "BLOOD DONATION".

Cites

References

Cite

APA: Copy

AZIZI, SH., & AHMADI, A.. (2014). EVALUATING AND COMPARING BEHAVIORAL INTENTION TOWARDS BLOOD DONATION IN LADIES THROUGH REASONED ACTION AND PLANNED BEHAVIOR THEORIES. THE SCIENTIFIC JOURNAL OF IRANIAN BLOOD TRANSFUSION ORGANIZATION (KHOON), 11(3), 239-246. SID. https://sid.ir/paper/78693/en

Vancouver: Copy

AZIZI SH., AHMADI A.. EVALUATING AND COMPARING BEHAVIORAL INTENTION TOWARDS BLOOD DONATION IN LADIES THROUGH REASONED ACTION AND PLANNED BEHAVIOR THEORIES. THE SCIENTIFIC JOURNAL OF IRANIAN BLOOD TRANSFUSION ORGANIZATION (KHOON)[Internet]. 2014;11(3):239-246. Available from: https://sid.ir/paper/78693/en

IEEE: Copy

SH. AZIZI, and A. AHMADI, “EVALUATING AND COMPARING BEHAVIORAL INTENTION TOWARDS BLOOD DONATION IN LADIES THROUGH REASONED ACTION AND PLANNED BEHAVIOR THEORIES,” THE SCIENTIFIC JOURNAL OF IRANIAN BLOOD TRANSFUSION ORGANIZATION (KHOON), vol. 11, no. 3, pp. 239–246, 2014, [Online]. Available: https://sid.ir/paper/78693/en

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