GREEN HOTEL KNOWLEDGE AND TOURISTS’ STAYING BEHAVIOR (CASE STUDY: NIASAR GREEN HOTEL)

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AMINIYAN MEGHDAD; ROSHANAEI BAHAREH; MADANI AZADEH; ROZBAN HAMIDREZA; MARAGHEH OMID

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Seminar Paper

Paper Information

Seminar: GLOBAL CONFERENCE ON NEW HORIZONS IN HUMANITIES, FUTURE STUDIES AND EMPOWERMENT
Year:2016 | Issue:1

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Title

GREEN HOTEL KNOWLEDGE AND TOURISTS’ STAYING BEHAVIOR (CASE STUDY: NIASAR GREEN HOTEL)

Author(s)

AMINIYAN MEGHDAD | ROSHANAEI BAHAREH | MADANI AZADEH | ROZBAN HAMIDREZA | MARAGHEH OMID

Keywords

KNOWLEDGE

GREEN HOTEL

TOURISTS’ STAYING

NIASAR

KASHAN

IRAN

Abstract

IT HAS BEEN OBSERVED THAT THE SURVIVAL OF GREEN PRODUCTS IS PARTIALLY BASED ON CONSUMERS’ UNDERSTANDING OF THE IMPORTANCE OF ENVIRONMENTAL ISSUES AND THEIR WILLINGNESS TO ACT IN WAYS THAT SHARE SOME OF THE RESPONSIBILITY, SUCH AS BUYING GREEN PRODUCTS. STUDIES ON GREEN HOTELS HAVE EXAMINED STAYING INTENTION, THE INFLUENCE OF IMAGE, AND TOURISTS’ REVISIT AND RECOMMENDATION INTENTIONS. THIS STUDY FOCUSES ON CHINESE TOURISTS’ DECISION-MAKING BEHAVIOR REGARDING GREEN HOTELS WHEN VISITING COUNTRIES IN THE NIASAR GREEN HOTEL IN KASHAN. THIS STAGE WAS LABELED TIME ONE. THE SURVEYS WERE MAINLY COLLECTED DURING TOURISM TRADE SHOWS THROUGH QUOTA SAMPLING METHOD. THE PARTICIPANTS COMPLETED A SURVEY EVALUATING THE STANDARD TPB VARIABLES AND GREEN HOTEL KNOWLEDGE. THIS STUDY USED A LIKERT-TYPE SCALE FOR THE QUESTION DESIGN. ALL VARIABLES IN THE MODEL WERE MEASURED WITH MULTIPLE ITEMS. THE RESULTS GATHERED AFTER USING STRUCTURAL EQUATION MODELING SHOWED A GOOD FIT BETWEEN THE DATA AND THE MODEL. THESE RESULTS PROVIDE SUPPORT FOR THE APPLICATION OF THE TPB IN THE CONTEXT OF THIS STUDY.

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APA: Copy

AMINIYAN, MEGHDAD, ROSHANAEI, BAHAREH, MADANI, AZADEH, ROZBAN, HAMIDREZA, & MARAGHEH, OMID. (2016). GREEN HOTEL KNOWLEDGE AND TOURISTS’ STAYING BEHAVIOR (CASE STUDY: NIASAR GREEN HOTEL). GLOBAL CONFERENCE ON NEW HORIZONS IN HUMANITIES, FUTURE STUDIES AND EMPOWERMENT. SID. https://sid.ir/paper/909781/en

Vancouver: Copy

AMINIYAN MEGHDAD, ROSHANAEI BAHAREH, MADANI AZADEH, ROZBAN HAMIDREZA, MARAGHEH OMID. GREEN HOTEL KNOWLEDGE AND TOURISTS’ STAYING BEHAVIOR (CASE STUDY: NIASAR GREEN HOTEL). 2016. Available from: https://sid.ir/paper/909781/en

IEEE: Copy

MEGHDAD AMINIYAN, BAHAREH ROSHANAEI, AZADEH MADANI, HAMIDREZA ROZBAN, and OMID MARAGHEH, “GREEN HOTEL KNOWLEDGE AND TOURISTS’ STAYING BEHAVIOR (CASE STUDY: NIASAR GREEN HOTEL),” presented at the GLOBAL CONFERENCE ON NEW HORIZONS IN HUMANITIES, FUTURE STUDIES AND EMPOWERMENT. 2016, [Online]. Available: https://sid.ir/paper/909781/en

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