INVESTIGATION FACTORS AFFECTING DIGITAL MARKETING IN IRAN

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Fakhr Ale Ali Farzad

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON CHANGE MANAGEMENT
Year:2016 | Issue:1

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Title

INVESTIGATION FACTORS AFFECTING DIGITAL MARKETING IN IRAN

Author(s)

Fakhr Ale Ali Farzad

Keywords

DIGITAL MARKETING

DIGITAL TECHNOLOGY

INFRASTRUCTURE

Abstract

THE AIM OF THE STUDY IS INVESTIGATION FACTORS AFFECTING DIGITAL MARKETING IN IRAN. THIS STUDY WAS A DESCRIPTIVE SURVEY AND THE SURVEY INSTRUMENT WAS A RESEARCHER-MADE QUESTIONNAIRE. STATISTICAL SOCIETY WAS ALL OF EXPERTS IN EXPORT COMPANIES OF TEHRAN. SAMPLE SIZE (140 PERSONS) DETERMINATION IS BASED ON THE KREJCIE AND MORGAN TABLE AND CLUSTER RANDOM SAMPLING METHOD WAS USED. AFTER DATA COLLECTION, DATA ANALYSIS WAS PERFORMED USING SPSS. RESULTS SHOWED THAT ATTITUDE TO DIGITAL TECHNOLOGY, INFRASTRUCTURE AND TECHNOLOGY COST AFFECT DIGITAL MARKETING IN IRAN.

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APA: Copy

Fakhr Ale Ali, Farzad. (2016). INVESTIGATION FACTORS AFFECTING DIGITAL MARKETING IN IRAN. INTERNATIONAL CONFERENCE ON CHANGE MANAGEMENT. SID. https://sid.ir/paper/917333/en

Vancouver: Copy

Fakhr Ale Ali Farzad. INVESTIGATION FACTORS AFFECTING DIGITAL MARKETING IN IRAN. 2016. Available from: https://sid.ir/paper/917333/en

IEEE: Copy

Farzad Fakhr Ale Ali, “INVESTIGATION FACTORS AFFECTING DIGITAL MARKETING IN IRAN,” presented at the INTERNATIONAL CONFERENCE ON CHANGE MANAGEMENT. 2016, [Online]. Available: https://sid.ir/paper/917333/en

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