مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Information Seminar Paper

Title

VAMPIRE EFFECT MARKETING SUCCESS IN IRANIAN COMPANIES (A CASE STUDY: INDUSTRIAL COMPANIES OF TEHRAN)

Pages

  -

Abstract

 THIS STUDY WAS CARRIED OUT TO INVESTIGATION VAMPIRE EFFECT MARKETING SUCCESS IN IRANIAN COMPANIES. THIS STUDY WAS A DESCRIPTIVE SURVEY AND THE SURVEY INSTRUMENT WAS A RESEARCHER-MADE QUESTIONNAIRE. STATISTICAL SOCIETY WAS ALL OF MANAGERS IN INDUSTRIAL COMPANIES OF TEHRAN. SAMPLE SIZE (245 PERSONS) DETERMINATION IS BASED ON THE KREJCIE AND MORGAN TABLE AND CLUSTER RANDOM SAMPLING METHOD WAS USED. AFTER DATA COLLECTION, DATA ANALYSIS WAS PERFORMED USING SPSS. RESULTS SHOWED THAT SIZE OF COMPANY, PRODUCT TYPE AND CUSTOMER BEHAVIOR AFFECT VAMPIRE EFFECT MARKETING SUCCESS IN IRANIAN COMPANIES.

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    • Cite

    APA: Copy

    Fakhr Ale Ali, Farzad, & Navaee Nezhad, Abbas. (2016). VAMPIRE EFFECT MARKETING SUCCESS IN IRANIAN COMPANIES (A CASE STUDY: INDUSTRIAL COMPANIES OF TEHRAN). INTERNATIONAL CONFERENCE ON MANAGEMENT AND ECONOMICS IN 21ST CENTURY. SID. https://sid.ir/paper/919789/en

    Vancouver: Copy

    Fakhr Ale Ali Farzad, Navaee Nezhad Abbas. VAMPIRE EFFECT MARKETING SUCCESS IN IRANIAN COMPANIES (A CASE STUDY: INDUSTRIAL COMPANIES OF TEHRAN). 2016. Available from: https://sid.ir/paper/919789/en

    IEEE: Copy

    Farzad Fakhr Ale Ali, and Abbas Navaee Nezhad, “VAMPIRE EFFECT MARKETING SUCCESS IN IRANIAN COMPANIES (A CASE STUDY: INDUSTRIAL COMPANIES OF TEHRAN),” presented at the INTERNATIONAL CONFERENCE ON MANAGEMENT AND ECONOMICS IN 21ST CENTURY. 2016, [Online]. Available: https://sid.ir/paper/919789/en

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