FACTORS AFFECTING RURAL PRODUCTION COOPERATIVES’ MARKETING INFORMATION SYSTEM IN MAZANDARAN PROVINCE

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HASHEMZADE ATOEI R.; AHMADPOUR A.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: CO - OPERATION AND AGRICULTURE (TAAVON) Year:2017 | Volume:6 | Issue:22 Page(s): 81-101

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Title

FACTORS AFFECTING RURAL PRODUCTION COOPERATIVES’ MARKETING INFORMATION SYSTEM IN MAZANDARAN PROVINCE

Author(s)

HASHEMZADE ATOEI R. | AHMADPOUR A. | Issue Writer Certificate

Keywords

MARKETING INFORMATION SYSTEMQ2

RURAL PRODUCTION COOPERATIVEQ2

MAZANDARAN PROVINCEQ2

Abstract

This study designed to investigate the affecting factors on MARKETING INFORMATION SYSTEM in rural cooperatives in MAZANDARAN PROVINCE. The target population was all managers of rural cooperatives in MAZANDARAN PROVINCE (N=183), according to Krejcie and Morgan’s Table, 125 persons were chosen as sample using sampling (n=125). The instrument of research was the questionnaire that its validity was established by a panel of experts and its reliability was confirmed by Cronbach alpha coefficient (0.73 to 0.97). The descriptive result of research indicated that the statue of MARKETING INFORMATION SYSTEM in rural cooperatives was at average level as perceived by the %40.8 of respondents' viewpoints. Accordingly, it was stated that status of rural cooperatives MARKETING INFORMATION SYSTEM was not in a proper and expected position. The results of the stepwise multiple regression showed that four factors including information communication, participation, personality and education were identified as factors that effect on the MARKETING INFORMATION SYSTEM. Meanwhile, participation factor (beta= 0.365) was most effective in explaining the dependent variable. The results revealed that 51.2 percent of variations in the dependent variable are identified by mentioned four factors.

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APA: Copy

HASHEMZADE ATOEI, R., & AHMADPOUR, A.. (2017). FACTORS AFFECTING RURAL PRODUCTION COOPERATIVES’ MARKETING INFORMATION SYSTEM IN MAZANDARAN PROVINCE. CO - OPERATION AND AGRICULTURE (TAAVON), 6(22), 81-101. SID. https://sid.ir/paper/93529/en

Vancouver: Copy

HASHEMZADE ATOEI R., AHMADPOUR A.. FACTORS AFFECTING RURAL PRODUCTION COOPERATIVES’ MARKETING INFORMATION SYSTEM IN MAZANDARAN PROVINCE. CO - OPERATION AND AGRICULTURE (TAAVON)[Internet]. 2017;6(22):81-101. Available from: https://sid.ir/paper/93529/en

IEEE: Copy

R. HASHEMZADE ATOEI, and A. AHMADPOUR, “FACTORS AFFECTING RURAL PRODUCTION COOPERATIVES’ MARKETING INFORMATION SYSTEM IN MAZANDARAN PROVINCE,” CO - OPERATION AND AGRICULTURE (TAAVON), vol. 6, no. 22, pp. 81–101, 2017, [Online]. Available: https://sid.ir/paper/93529/en

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