The impact of different types of customer clubs on customer loyalty and increase brand strength in payment service provider companies

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arefi amin; arani amin

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON CHALLENGE AND NEW SOLUTIONS IN INDUSTRIAL ENGINEERING AND MANAGEMENT AND ACCOUNTING
Year:2021 | Issue:2

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Information Seminar Paper

Title

The impact of different types of customer clubs on customer loyalty and increase brand strength in payment service provider companies

Author(s)

arefi amin | arani amin

Keywords

Customer Club

Customer Loyalty

Brand Power

Abstract

The purpose of this study is the effect of different types of Customer Clubs on Customer Loyalty and increase brand strength in payment service providers (PSP) companies. This research is an applied research in terms of purpose and is a causal research in terms of method. The questionnaire according to the 5-point Likert scale was used to collect research data. The standard questionnaire was used to confirm the validity and was approved by the professors. The reliability of the questionnaires was obtained by Cronbach's alpha and SPSS software in the amount of 0. 940. The statistical population of this research is all customers of Pasargad Electronic Payment Company, which is one of the companies that has an unlimited number of customers. Regression was used to test the research hypotheses. Research findings indicate that the Customer Club has an effect on Customer Loyalty. Customer Club affects brand strength. An open Customer Club affects Customer Loyalty. Open Customer Club affects brand strength. Limited Customer Club has an impact on Customer Loyalty. Limited Customer Club has an effect on increasing brand strength. Brand strength affects Customer Loyalty.

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APA: Copy

arefi, amin, & arani, amin. (2021). The impact of different types of customer clubs on customer loyalty and increase brand strength in payment service provider companies. INTERNATIONAL CONFERENCE ON CHALLENGE AND NEW SOLUTIONS IN INDUSTRIAL ENGINEERING AND MANAGEMENT AND. SID. https://sid.ir/paper/949497/en

Vancouver: Copy

arefi amin, arani amin. The impact of different types of customer clubs on customer loyalty and increase brand strength in payment service provider companies. 2021. Available from: https://sid.ir/paper/949497/en

IEEE: Copy

amin arefi, and amin arani, “The impact of different types of customer clubs on customer loyalty and increase brand strength in payment service provider companies,” presented at the INTERNATIONAL CONFERENCE ON CHALLENGE AND NEW SOLUTIONS IN INDUSTRIAL ENGINEERING AND MANAGEMENT AND. 2021, [Online]. Available: https://sid.ir/paper/949497/en

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