A Study of Socio-Cultural Development of Organizations Relying on Redesigning Customer Relationship Management Model in Media Centers of Iranian Organizations (Case Study: Kargaran Welfare Bank)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Kiani Manesh Kamran; FARHANGI ALI AKBAR; TABIBI SEYED JAMALEDDIN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS) Year:2020 | Volume:12 | Issue:4 Page(s): 7-24

Download Full-Text

Persian Verion

View:

117

Download:

Cites:

Information Journal Paper

Title

A Study of Socio-Cultural Development of Organizations Relying on Redesigning Customer Relationship Management Model in Media Centers of Iranian Organizations (Case Study: Kargaran Welfare Bank)

Author(s)

Kiani Manesh Kamran | FARHANGI ALI AKBAR | TABIBI SEYED JAMALEDDIN | Issue Writer Certificate

Keywords

CRM

Organization

Media Centers

Communication Effectiveness

Contact or Customer

Abstract

The rapid advancement of information and communication technology in the past decades, the growing competition between Organizations in attracting and retaining customers as the main source of competitive advantage in today's world has led to the emergence of a new concept called customer relationship management. This article, due to the introduction of new concepts such as customer reciprocity, consumer protection. . . In the Iranian Organizations, effective communication between the audience and the customer is trying to map the implementation of a customer relationship management system in Iranian Organizations. To achieve this, after describing the concepts and expanding the topics related to customer relationship management, models and patterns have been considered in today's Organizations, and the common components among them have been extracted in three areas of processes, technology and human issues. Through studies the necessity of implementing the review model and then studying the knowledge of the world today, the frameworks of implementation of customer relationship management in today's Organizations were investigated and their elements were extracted. Considering the specific features of the Iranian environment, a framework was proposed, which was completely compared by reviewing the subject matter of the research. Adaptation the content and creative thinking were obtained. Through a case study at the Refugee Bank of Workers as an Iranian service Organization, more information was gathered about the proposed framework.

Cites

No record.

References

No record.

Cite

APA: Copy

Kiani Manesh, Kamran, FARHANGI, ALI AKBAR, & TABIBI, SEYED JAMALEDDIN. (2020). A Study of Socio-Cultural Development of Organizations Relying on Redesigning Customer Relationship Management Model in Media Centers of Iranian Organizations (Case Study: Kargaran Welfare Bank). JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS), 12(4 ), 7-24. SID. https://sid.ir/paper/950846/en

Vancouver: Copy

Kiani Manesh Kamran, FARHANGI ALI AKBAR, TABIBI SEYED JAMALEDDIN. A Study of Socio-Cultural Development of Organizations Relying on Redesigning Customer Relationship Management Model in Media Centers of Iranian Organizations (Case Study: Kargaran Welfare Bank). JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS)[Internet]. 2020;12(4 ):7-24. Available from: https://sid.ir/paper/950846/en

IEEE: Copy

Kamran Kiani Manesh, ALI AKBAR FARHANGI, and SEYED JAMALEDDIN TABIBI, “A Study of Socio-Cultural Development of Organizations Relying on Redesigning Customer Relationship Management Model in Media Centers of Iranian Organizations (Case Study: Kargaran Welfare Bank),” JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS), vol. 12, no. 4 , pp. 7–24, 2020, [Online]. Available: https://sid.ir/paper/950846/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops