Strategies to Increase Media Credibility in News Websites

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Motamedi Mehdi; ROSHANDEL ARBATANI TAHER; AGHILI SEYED VAHID

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Journal Paper

Paper Information

Journal: Rasaneh Year:2022 | Volume: | Issue: Page(s): 159-176

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Information Journal Paper

Title

Strategies to Increase Media Credibility in News Websites

Author(s)

Motamedi Mehdi | ROSHANDEL ARBATANI TAHER | AGHILI SEYED VAHID | Issue Writer Certificate

Keywords

Media Credibility

Website

News Authority

Media Trust

Abstract

News Websites are one of the modern mass media, which have grown and gained credibility in the last decade due to the facilitating use of web technology. Media Credibility is the most valuable asset of any media outlet and is considered by the media as a strategic resource or one of the core organizational assets. The purpose of this research work is to provide a new approach to strategies to increase Media Credibility in news Websites. The research was carried out using qualitative method and data-based theory and data collection method, with the help of in-depth and semi-structured interviews with 16 experts of news databases. The method of data analysis is open, axial and selective coding, which finally, while analyzing qualitative content, strategic components of increasing Media Credibility in news Websites, have been developed. The shaping categories of the proposed structure include Media Trust (main phenomenon), increasing Media Credibility (strategy), audience behavioral tendencies (prevailing context), and News Authority. The findings showed that in case of professional trust building and proper credibility of news Websites, one can hope for the irreplaceable role of heir public authority in guiding public opinion and promoting the country's news system, far more than other components, and make maximum use of this virtual capacity.

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APA: Copy

Motamedi, Mehdi, ROSHANDEL ARBATANI, TAHER, & AGHILI, SEYED VAHID. (2022). Strategies to Increase Media Credibility in News Websites. RASANEH, 33(1 (126) ), 159-176. SID. https://sid.ir/paper/954596/en

Vancouver: Copy

Motamedi Mehdi, ROSHANDEL ARBATANI TAHER, AGHILI SEYED VAHID. Strategies to Increase Media Credibility in News Websites. RASANEH[Internet]. 2022;33(1 (126) ):159-176. Available from: https://sid.ir/paper/954596/en

IEEE: Copy

Mehdi Motamedi, TAHER ROSHANDEL ARBATANI, and SEYED VAHID AGHILI, “Strategies to Increase Media Credibility in News Websites,” RASANEH, vol. 33, no. 1 (126) , pp. 159–176, 2022, [Online]. Available: https://sid.ir/paper/954596/en

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