The Effect of Destination Brand Experience on Tourists Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Isfahan City)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

SAEEDA ARDAKANI SAEED; KONJKAV MONFARED AMIR REZA; Zarabkhaneh Farzaneh

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Tourism Management Studies Year:2021 | Volume:16 | Issue:54 Page(s): 97-126

Download Full-Text

Persian Verion

View:

397

Download:

Cites:

Information Journal Paper

Title

The Effect of Destination Brand Experience on Tourists Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Isfahan City)

Author(s)

SAEEDA ARDAKANI SAEED | KONJKAV MONFARED AMIR REZA | Zarabkhaneh Farzaneh | Issue Writer Certificate

Keywords

destination brand experience

destination brand Passion

destination brand commitment

destination brand attitude

tourist citizenship behavior

Abstract

Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of three variables: passion, commitment, and attitude of tourism destination brand has been investigated. The present research is applied in terms of purpose and descriptive-survey in terms of research method. The statistical population of this study was domesti c tourists in Isfahan, from which 182 people were selected as a sample, and the necessary data were collected through the distribution of questionnaires. The results of data analysis using P. L. S. software have shown that the experience of the tourism destination brand has a positive and significant effect on the enthusiasm, attitude, and commitment of the tourism destination brand. The results also show that the commitment and attitude of the tourism destination brand have a direct and significant effect on the citizenship behavior of the tourism destination brand, while the brand enthusiasm has a direct impact on the citizenship behavior of tourists both directly and through the commitment and attitude of the tourism destination brand. In addition, the results showed that the enthusiasm of the tourism destination brand had the greatest impact on the citizenship behavior of tourists compared to the other two variables.

Multimedia

No record.

Cites

No record.

References

No record.

Cite

APA: Copy

SAEEDA ARDAKANI, SAEED, KONJKAV MONFARED, AMIR REZA, & Zarabkhaneh, Farzaneh. (2021). The Effect of Destination Brand Experience on Tourists Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Isfahan City). TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 16(54 ), 97-126. SID. https://sid.ir/paper/954671/en

Vancouver: Copy

SAEEDA ARDAKANI SAEED, KONJKAV MONFARED AMIR REZA, Zarabkhaneh Farzaneh. The Effect of Destination Brand Experience on Tourists Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Isfahan City). TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2021;16(54 ):97-126. Available from: https://sid.ir/paper/954671/en

IEEE: Copy

SAEED SAEEDA ARDAKANI, AMIR REZA KONJKAV MONFARED, and Farzaneh Zarabkhaneh, “The Effect of Destination Brand Experience on Tourists Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Isfahan City),” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 16, no. 54 , pp. 97–126, 2021, [Online]. Available: https://sid.ir/paper/954671/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops