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Information Journal Paper

Title

Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd

Pages

  134-160

Abstract

 This study aims at evaluation of the semantic aspects of consumer behavior in those who turn to sewing salons. Today, the category of consumption goes beyond the category of meeting needs. Consumer behaviors with their specific patterns and symbols express the desires and thoughts of individuals. The present study studies the consumption behaviors of women in the sewing salon of Yazd city. The qualitative method is utilized in this study. Conducting the thematic analysis with targeted sampling, 30 women in Yazd city have been performed and the sampling process continued until the data is saturated. Fiftyfive concepts, twenty-six sub-themes, and three main themes were emerged from the data by content analysis. The results showed that some of the consumer behaviors of women in the sewing salon were indeed constructions originated from their traditional and cultural values. These were explained in the form of the concept of believable consumer behavior. The dimensions of believable consumer behavior include authoritative consumer behavior, persuasive, and self-evident consumption. Economic behaviors and actions of people in every society are related to their historical and cultural backgrounds and can be affected by their norms, values, subcultures, and altogether their life style. It seems that one of the most important features in the consumer behavior of the studied society has been the adaptation and adherence to the system of moral and doctrinal beliefs of the people of Yazd.

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    APA: Copy

    alinejad, Manochehr, MOBARAKI, MOHAMMAD, & MOLAEI, FATEMEH. (2020). Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd. JOURNAL OF WOMAN AND FAMILY STUDIES, 8(3 (18) ), 134-160. SID. https://sid.ir/paper/959169/en

    Vancouver: Copy

    alinejad Manochehr, MOBARAKI MOHAMMAD, MOLAEI FATEMEH. Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd. JOURNAL OF WOMAN AND FAMILY STUDIES[Internet]. 2020;8(3 (18) ):134-160. Available from: https://sid.ir/paper/959169/en

    IEEE: Copy

    Manochehr alinejad, MOHAMMAD MOBARAKI, and FATEMEH MOLAEI, “Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd,” JOURNAL OF WOMAN AND FAMILY STUDIES, vol. 8, no. 3 (18) , pp. 134–160, 2020, [Online]. Available: https://sid.ir/paper/959169/en

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