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Information Journal Paper

Title

Developing Green Banking Model Based on Innovation Management Components for Sustainable Competitive Advantage

Pages

  257-280

Abstract

 By promoting a sustainable environment and investing in social responsibility, the banking industry can provide sustainable development and benefit from it. The purpose of this study is to provide a Green Banking model based on Innovation Management to gain Sustainable Competitive Advantage in this industry. In this research, based on the effective components of the Green Banking Model (Hajjaran et al., 1397), a Green Banking model was presented and six standard questionnaires were used to assess the fit of the model and confirm the five-dimensional hypothesis of the research. Using an Adaptive Neuro-Fuzzy Inference System. The analyzes were performed on the data obtained from 310 questionnaires by a random sample from senior managers, middle managers and employees of the innovation, information technology sector of the selected banking industry. After implementing the model, the results show that increasing the component of Innovation Management will increase the amount of Sustainable Competitive Advantage. Increasing the variable of Innovation Management as well as increasing Green Banking has increased the competitive advantage of sustainability. Also, increasing the green bank rules and regulations by increasing the green bank variable has increased the competitive advantage of the bank. Increasing the amount of Green Bank component and mediating senior management's environmental concerns maximizes Sustainable Competitive Advantage and increasing Innovation Management and increasing environmental concerns of senior management will increase the Sustainable Competitive Advantage.

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    APA: Copy

    Hajjaran, Fatemeh, RADFAR, REZA, DIVANDARI, ALI, & Fadaei, Davoud. (2022). Developing Green Banking Model Based on Innovation Management Components for Sustainable Competitive Advantage. JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT), 16(58 ), 257-280. SID. https://sid.ir/paper/960592/en

    Vancouver: Copy

    Hajjaran Fatemeh, RADFAR REZA, DIVANDARI ALI, Fadaei Davoud. Developing Green Banking Model Based on Innovation Management Components for Sustainable Competitive Advantage. JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT)[Internet]. 2022;16(58 ):257-280. Available from: https://sid.ir/paper/960592/en

    IEEE: Copy

    Fatemeh Hajjaran, REZA RADFAR, ALI DIVANDARI, and Davoud Fadaei, “Developing Green Banking Model Based on Innovation Management Components for Sustainable Competitive Advantage,” JOURNAL OF FINANCIAL ECONOMICS (FINANCIAL ECONOMICS AND DEVELOPMENT), vol. 16, no. 58 , pp. 257–280, 2022, [Online]. Available: https://sid.ir/paper/960592/en

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