INTERNATIONAL CONFERENCE ON MANAGEMENT AND INDUSTRY | Year:2024 | دوره:8 |Papers Count:3

The purpose of this study is to investigate the effect of product marketing in international markets through social networks. The current research is of an applied type, and because the existing situation was examined and analyzed, the method used in this research is causal-experimental and factorial design. This research includes 14variables. The statistical population in this research includes customers who have the experience of buying from commercial complexes. The statistical population in this research includes customers who had the experience of buying from social networks in the international field. The number of samples for testing is 157people. A questionnaire was used to collect the information and data needed to investigate the research hypotheses. In inferential statistics, Anova and Student's t test were used to check the hypotheses. Based on the obtained results, all the hypotheses were not rejected.

E-commerce has facilitated all commercial activities using computer communication networks, especially internet shopping, and the use of this electronic phenomenon can facilitate exchanges and business transactions at different international levels, in this regard, In this article, the factors affecting the use of e-commerce in the field of export development are identified and ranked. This research is exploratory from the point of view of practical purpose and descriptive data collection. The statistical sample is targeted and accessible from among 10business owners and entrepreneurs in different industries. The data were identified through thematic analysis method and their ranking was done using TOPSIS method, the results of the research showed that, in the order of information security, proper design of e-commerce platforms, compliance of business systems with the implementation Electronic and development of required standards have more priority.