Considering the importance of family institution in Iran and the key role of couples in establishment and duration of stable and long-lasting families, it seems necessary to identify and reinforce the skills related to increasing 'marital quality' among couples. Therefore, this study aimed to develop a thematic model related to marital quality from viewpoint of married men. The study was performed with qualitative method and using thematic analysis approach. Twenty married men were selected by targeted sampling and based on entry criteria until theoretical saturation in Shahrekord city and were interviewed by semi-structured method. First, each sentence or paragraph extracted from the raw interviews were explained by a short sentence, then conceptual predicates were encoded in terms of Atrides & Sterling's (2001) thematic analysis approach in three main thematic categories of basic themes, organizing themes, and universal themes using the software (Nvivo 8). First, led to exploration of 20 basic themes. By combination and simplification of the basic themes, 6 organizing themes including satisfaction of emotions, understanding interests and needs, prioritization, appeasement and solace, mental guarantee, forgiveness, and self-critical, were found and finally the universal theme of "considering women important and taking them into account" was extracted. Based on the finding, it can be concluded that, husbands' experiences indicate that considering wives as important in marital life and inducing this feeling to them by their husbands through appropriate function and actions is the most important factor in increasing marital quality. This research can be useful for counselors and psychologists practicing with families to instruct and offer them appropriate interventions to increase their marital quality.