There is nothing quite so helpless in this world as a baby broiler chick which has been snatched from the warmth of its surrogated mother, carted umpteen kilometers in a box dumped unceremoniously in a broiler shed and then told to get on with the job of making the boss a wealthy man. Yet within the space of 14 days, that same chick, under optimum conditions, will have increased its day-old body mass eightfold by putting on weight at an average rate of one gram per hour, costing its owner no more than a meager 1, 3 grams of feed per hour! Or, putting it another way, at today's market prices, that little chap is growing at the rate of one cent every three hours on a feed cost of no more than 0, 2 of a cent.