This article intends to examine some theoretical viewpoints related to
share values and prices in the stock market. In this context, the role of
dividend policies, as well as the corelation of pricing theories and
dividends in postulating the market prices are studied. Furthermore, the
effects of promotion shares in the market, and the role of price
anticipations and expected trends in the market in relation to either
favorable or unfavorable developments are all discussed and analysed.