The idea of a country brand means assigning a specific name or symbol that is intended to differentiate a country from other countries. Creating a national brand can be used in the long-term goals of the public diplomacy and in the national interest of the country. In addition to domestic and foreign policies, the people, cultural heritage, tourism and export brand of a country, the national brand can also be created through the media and offered internationally. The media diplomacy, as a new field in public diplomacy, can play an effective role in building a country's national brand. Using qualitative content analysis method, 107 news items from Al-Alam website and 80 news items from Press TV have been analyzed in this study. Findings show that Iran’, s national brand in media diplomacy reflected in foreign TV channels consists of an image of a country with independence, internal security and military, having international institutions, in opposition to the United States and an economy reliant on natural resources. A noteworthy point in the image of the Iranian national brand is the lack of attention to important components such as tourism, cultural heritage, national elites, culture and investment.