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Ardekanifard Zahra; HOSSEINI PAKDEHI ALIREZA

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Journal Paper

Paper Information

Journal: JOURNAL OF INTERNATIONAL MEDIA RESEARCH LETTERS Year:2022 | Volume:6 | Issue:2 Page(s): 57-88

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Information Journal Paper

Title

The Image of the "National Brand" of the Islamic Republic of Iran in the IRIB World Service Channels: Press TV and Al-Alam

Author(s)

Ardekanifard Zahra | HOSSEINI PAKDEHI ALIREZA

Keywords

National Brand

public diplomacy

the media diplomacy

Al-alam

Press TV

Abstract

The idea of a country brand means assigning a specific name or symbol that is intended to differentiate a country from other countries. Creating a National Brand can be used in the long-term goals of the public diplomacy and in the national interest of the country. In addition to domestic and foreign policies, the people, cultural heritage, tourism and export brand of a country, the National Brand can also be created through the media and offered internationally. the media diplomacy, as a new field in public diplomacy, can play an effective role in building a country's National Brand. Using qualitative content analysis method, 107 news items from Al-alam website and 80 news items from Press TV have been analyzed in this study. Findings show that Iran’, s National Brand in media diplomacy reflected in foreign TV channels consists of an image of a country with independence, internal security and military, having international institutions, in opposition to the United States and an economy reliant on natural resources. A noteworthy point in the image of the Iranian National Brand is the lack of attention to important components such as tourism, cultural heritage, national elites, culture and investment.

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APA: Copy

Ardekanifard, Zahra, & HOSSEINI PAKDEHI, ALIREZA. (2022). The Image of the "National Brand" of the Islamic Republic of Iran in the IRIB World Service Channels: Press TV and Al-Alam. JOURNAL OF INTERNATIONAL MEDIA RESEARCH LETTERS, 6(2 ), 57-88. SID. https://sid.ir/paper/1002009/en

Vancouver: Copy

Ardekanifard Zahra, HOSSEINI PAKDEHI ALIREZA. The Image of the "National Brand" of the Islamic Republic of Iran in the IRIB World Service Channels: Press TV and Al-Alam. JOURNAL OF INTERNATIONAL MEDIA RESEARCH LETTERS[Internet]. 2022;6(2 ):57-88. Available from: https://sid.ir/paper/1002009/en

IEEE: Copy

Zahra Ardekanifard, and ALIREZA HOSSEINI PAKDEHI, “The Image of the "National Brand" of the Islamic Republic of Iran in the IRIB World Service Channels: Press TV and Al-Alam,” JOURNAL OF INTERNATIONAL MEDIA RESEARCH LETTERS, vol. 6, no. 2 , pp. 57–88, 2022, [Online]. Available: https://sid.ir/paper/1002009/en

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