For years, every body believed that champions led to promote athletes' personality, While personality isn' t made automatically through sports, rather than athletes learn positive values just through instructions of coaches. Accordingly, current research performed with the aim of evaluating coaches' performances in promoting sports morality among national team athletes. This is a survey that its population are the invited players to the camp of national Football, handball, basketball, tae kwon do, wrestle and judo. For sampling, a statistic method was used because the population were small. To collect the data, scholarship questionnaire with 33 items was used that it's validity and reliability were proved through ICC tests (86%) and CVI (90%).The results detected that there is a significant difference between the coaches of individual and team sports. Coaches of individual sports had a better performance than the coaches of team sports. Moreover, these coaches had a good performance for promoting loyal, athletic and fair behaviors as these good performances were significant in the field of loyal and athletic behaviors. They didn' t have a good performance in the fields of committing to sports, social responsibilities and denying the winning tendency. According to the results, coaches should try to learn this idea to their athletes that they don' t involve in sports just for winning, and they should try more for promoting aspects like committing to sports and social responsibilities.