Effective Factors on Commitment and Preferences of Tourism Activities among Rural Residents of the Khuzestan Wetland Areas

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MEHRAB GHOOCHANI O.; GHANIAN M.; KHOSRAVIPOUR B.; Crotts j.c.

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Journal: IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL Year:2019 | Volume:15 | Issue:1 Page(s): 59-70

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Title

Effective Factors on Commitment and Preferences of Tourism Activities among Rural Residents of the Khuzestan Wetland Areas

Author(s)

MEHRAB GHOOCHANI O. | GHANIAN M. | KHOSRAVIPOUR B. | Crotts j.c. | Issue Writer Certificate

Keywords

Wetland tourismQ1

Rural tourismQ2

Commitment and PreferencesQ1

Khuzestan ProvinceQ1

Abstract

Management and planning of Rural tourism in the wetland areas, if combined with the consent of the residents, can pave the way for the development of the region. In this regard, the present study answered this question: which factors affect the commitment and preference of local residents to the development of tourism among the villagers of the Khuzestan Province wetland areas? This applied research was conducted as survey. The statistical population was the households living in the villages in the four Khuzestan Province wetland areas (Shadegan, Miangaran, Bamdezh and Hoor Al Azim). The research instrument was a researcher-made questionnaire which developed based on the theoretical framework of the study. A total of 350 households were selected using a stratified random sampling method as a statistical sample. Content validity and reliability confirmed by a panel of experts and calculated Chronbach’ s alpha. Moreover, the convergent and discriminant validity and composite reliability confirmed the accuracy of the measurement model. SPSS and AMOS software version 20 were used to analyze the data. The results showed that the place image and awareness of tourism had a positive and significant effect on residents' satisfaction with tourism development and residents' satisfaction also has a significant and positive impact on the Commitment and Preferences of tourism development among the residents in the wetland areas. In this regard, it is suggested to use these components as a basis for assessing the residents' Commitment and Preferences to tourism development. Also, due to the family-oriented tourism activities in the studied regions, it is suggested that, while organizing activities and businesses, facilities should be provided to develop them.

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APA: Copy

MEHRAB GHOOCHANI, O., GHANIAN, M., KHOSRAVIPOUR, B., & Crotts, j.c.. (2019). Effective Factors on Commitment and Preferences of Tourism Activities among Rural Residents of the Khuzestan Wetland Areas. IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL, 15(1 ), 59-70. SID. https://sid.ir/paper/109235/en

Vancouver: Copy

MEHRAB GHOOCHANI O., GHANIAN M., KHOSRAVIPOUR B., Crotts j.c.. Effective Factors on Commitment and Preferences of Tourism Activities among Rural Residents of the Khuzestan Wetland Areas. IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL[Internet]. 2019;15(1 ):59-70. Available from: https://sid.ir/paper/109235/en

IEEE: Copy

O. MEHRAB GHOOCHANI, M. GHANIAN, B. KHOSRAVIPOUR, and j.c. Crotts, “Effective Factors on Commitment and Preferences of Tourism Activities among Rural Residents of the Khuzestan Wetland Areas,” IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL, vol. 15, no. 1 , pp. 59–70, 2019, [Online]. Available: https://sid.ir/paper/109235/en

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