APPLICATION OF IMPROVED TECHNOLOGY ACCEPTANCE MODEL TO PREDICT AGRICULTURAL EXPERTS’ ENVIRONMENTAL BEHAVIORAL INTENTION AND ATTITUDE

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SALEHI S.; REZAEI MOGHADDAM K.; HAYATI D.

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Journal Paper

Paper Information

Journal: IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL Year:2010 | Volume:6 | Issue:1 Page(s): 15-29

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Title

APPLICATION OF IMPROVED TECHNOLOGY ACCEPTANCE MODEL TO PREDICT AGRICULTURAL EXPERTS’ ENVIRONMENTAL BEHAVIORAL INTENTION AND ATTITUDE

Author(s)

SALEHI S. | REZAEI MOGHADDAM K. | HAYATI D. | Issue Writer Certificate

Keywords

INTENTIONQ3

VARIABLE RATE TECHNOLOGY-SPRAYING (VRT-SPRAYING)Q3

REVISED TECHNOLOGY ACCEPTANCE MODELQ3

PLS-GRAPH SOFTWAREQ3

Abstract

The purpose of this paper is to present and compare behavioral INTENTION and attitude of agricultural experts in Fars and Khuzestan Agricultural Organisations toward VRT-spraying based on REVISED TECHNOLOGY ACCEPTANCE MODEL (TAM). A survey was conducted using stratified random sampling to collect data from 135 and 114 experts in Fars and Khuzestan provinces, respectively. The results showed research model in this study is more powerful to predict behavioral INTENTION and attitude than the other models. Based on the results, the independent variables have the same power to predict INTENTION to use and perceived usefulness of VRT-spraying in two provinces. There is difference between two provinces regarding attitude to use and perceived ease of use variables so that the prediction pronoun is higher in Fars province. Based on the results some recommendations have been provided to use VRT-spraying in Iran.

Cites

STUDY OF PROFESSIONALS’ KNOWLEDGE TOWARDS ORGANIC FARMING IN THE AGRI-JIHAD ORGANIZATION OF FARS PROVINCE

References

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APA: Copy

SALEHI, S., REZAEI MOGHADDAM, K., & HAYATI, D.. (2010). APPLICATION OF IMPROVED TECHNOLOGY ACCEPTANCE MODEL TO PREDICT AGRICULTURAL EXPERTS’ ENVIRONMENTAL BEHAVIORAL INTENTION AND ATTITUDE. IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL, 6(1), 15-29. SID. https://sid.ir/paper/109238/en

Vancouver: Copy

SALEHI S., REZAEI MOGHADDAM K., HAYATI D.. APPLICATION OF IMPROVED TECHNOLOGY ACCEPTANCE MODEL TO PREDICT AGRICULTURAL EXPERTS’ ENVIRONMENTAL BEHAVIORAL INTENTION AND ATTITUDE. IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL[Internet]. 2010;6(1):15-29. Available from: https://sid.ir/paper/109238/en

IEEE: Copy

S. SALEHI, K. REZAEI MOGHADDAM, and D. HAYATI, “APPLICATION OF IMPROVED TECHNOLOGY ACCEPTANCE MODEL TO PREDICT AGRICULTURAL EXPERTS’ ENVIRONMENTAL BEHAVIORAL INTENTION AND ATTITUDE,” IRANIAN AGRICULTURAL EXTENSION AND EDUCATION JOURNAL, vol. 6, no. 1, pp. 15–29, 2010, [Online]. Available: https://sid.ir/paper/109238/en

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