CODIFICATION OF ADVERTISEMENT STRATEGIES IN COHERENCE WITH THE EXPORT OF PISTACHIO IN KERMAN PROVINCE BY SWOT MODEL

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SADEGHI T.; TALEB BEYDOKHTI A.; SEDAGHAT R.

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Journal: AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL) Year:2011 | Volume:5 | Issue:1 Page(s): 123-142

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Information Journal Paper

Title

CODIFICATION OF ADVERTISEMENT STRATEGIES IN COHERENCE WITH THE EXPORT OF PISTACHIO IN KERMAN PROVINCE BY SWOT MODEL

Author(s)

SADEGHI T. | TALEB BEYDOKHTI A. | SEDAGHAT R. | Issue Writer Certificate

Keywords

STRENGTHSQ3

WEAKNESSESQ3

OPPORTUNITIESQ3

THREATSQ2

PISTACHIOQ2

Abstract

The main objectives of this study is determining the most important advertisement STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS of Kerman PISTACHIO export and proposing appropriate strategies. At first, according to the evaluations done on interior and exterior environment of exporting PISTACHIO advertisement of Kerman province, a list of strong and weak points, OPPORTUNITIES and THREATS was observed. After doing a survey by means of questionnaire from authorities (pistachio exporters of Kerman province), the t-test was applied to confirm or deny strong and weak points, OPPORTUNITIES and THREATS. Then, priorities were clarified by weighing each of the confirmed above mentioned factors through Likret spectrum and estimating the total weights, average weights and finally approximate weight. Eventually appropriate strategies were submitted to eliminate or to lessen the weak points, THREATS and improve and strengthen the strong points and available advertisement OPPORTUNITIES in accordance with Kerman province PISTACHIO export, using SWOT analytical method.

Cites

COMBINING APPLICATION OF FACTOR ANALYSIS AND SWOT TO SURVEY MARKETING AND ADVERTISEMENT: A CASE STUDY OF PISTACHIO IN KERMAN PROVINCE

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APA: Copy

SADEGHI, T., TALEB BEYDOKHTI, A., & SEDAGHAT, R.. (2011). CODIFICATION OF ADVERTISEMENT STRATEGIES IN COHERENCE WITH THE EXPORT OF PISTACHIO IN KERMAN PROVINCE BY SWOT MODEL. AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL), 5(1), 123-142. SID. https://sid.ir/paper/124337/en

Vancouver: Copy

SADEGHI T., TALEB BEYDOKHTI A., SEDAGHAT R.. CODIFICATION OF ADVERTISEMENT STRATEGIES IN COHERENCE WITH THE EXPORT OF PISTACHIO IN KERMAN PROVINCE BY SWOT MODEL. AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL)[Internet]. 2011;5(1):123-142. Available from: https://sid.ir/paper/124337/en

IEEE: Copy

T. SADEGHI, A. TALEB BEYDOKHTI, and R. SEDAGHAT, “CODIFICATION OF ADVERTISEMENT STRATEGIES IN COHERENCE WITH THE EXPORT OF PISTACHIO IN KERMAN PROVINCE BY SWOT MODEL,” AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL), vol. 5, no. 1, pp. 123–142, 2011, [Online]. Available: https://sid.ir/paper/124337/en

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