The Effect of Awareness of Organic Products Characteristics on Household’ s Willingness to Consume Organic Saffron in Future in Mashhad County of Iran

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

GHORBANI MOHAMMAD; ALIZADEH P.; TOHIDI A.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Agricultural Economics and Development Year:2019 | Volume:27 | Issue:106 Page(s): 31-54

Download Full-Text

Persian Verion

View:

495

Download:

Cites:

Information Journal Paper

Title

The Effect of Awareness of Organic Products Characteristics on Household’ s Willingness to Consume Organic Saffron in Future in Mashhad County of Iran

Author(s)

GHORBANI MOHAMMAD | ALIZADEH P. | TOHIDI A. | Issue Writer Certificate

Keywords

Consumer AttitudeQ1

Willingness to consumeQ1

MatchingQ1

Propensity ScoreQ1

Mashhad (County)Q1

Abstract

This study was performed using data from 165 households in 13 areas of Mashhad (County) of Iran. A stratified sampling method was used to determine the sample size. Firstly, factors affecting the consumer's awareness of organic products were analyzed by using the Probit model in Propensity Score Matching method. Then, the effect of consumers’ awareness on their Willingness to consume the organic saffron in future was evaluated by estimating the average treatment effect on treatment group. The results from Probit model showed that education, attitude toward quality of organic product labels, environmental concerns and attitude toward price of organic products had positive effects on awareness of the organic products. After Matching, the difference in average between treatment and control groups decreased for education, attitude toward price of organic products, environmental concerns and attitude toward quality of organic product labels. The results from estimating the average treatment effect on treatment group showed that the organic saffron future consumption among units of treatment group was 66 percent greater than those in control group. So, awareness of organic products had stimulus and positive effect on the Willingness to consume the organic saffron in future. Therefore, in order to stimulate demand and increase sales, it was recommended to producers and suppliers of the organic products to use advertisements to inform consumers.

Cites

No record.

References

No record.

Cite

APA: Copy

GHORBANI, MOHAMMAD, ALIZADEH, P., & TOHIDI, A.. (2019). The Effect of Awareness of Organic Products Characteristics on Household’ s Willingness to Consume Organic Saffron in Future in Mashhad County of Iran. EQTESAD-E KESHAVARZI VA TOWSE'E, 27(106 ), 31-54. SID. https://sid.ir/paper/24188/en

Vancouver: Copy

GHORBANI MOHAMMAD, ALIZADEH P., TOHIDI A.. The Effect of Awareness of Organic Products Characteristics on Household’ s Willingness to Consume Organic Saffron in Future in Mashhad County of Iran. EQTESAD-E KESHAVARZI VA TOWSE'E[Internet]. 2019;27(106 ):31-54. Available from: https://sid.ir/paper/24188/en

IEEE: Copy

MOHAMMAD GHORBANI, P. ALIZADEH, and A. TOHIDI, “The Effect of Awareness of Organic Products Characteristics on Household’ s Willingness to Consume Organic Saffron in Future in Mashhad County of Iran,” EQTESAD-E KESHAVARZI VA TOWSE'E, vol. 27, no. 106 , pp. 31–54, 2019, [Online]. Available: https://sid.ir/paper/24188/en

Related Journal Papers