MEASURING THE IMPACT OF PUBLIC ART ON CITY BEAUTIFICATION AND IMPROVING THE VISUAL QUALITY OF URBAN LANDSCAPE, CASE STUDY: MURALS OF TEHRAN

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MOZAFFAR FARHANG; HOSSEINI MEHDI; KHODADADI REZA

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Journal: JOURNAL OF VISUAL AND APPLIED ARTS Year:2017 | Volume:9 | Issue:18 Page(s): 61-79

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Title

MEASURING THE IMPACT OF PUBLIC ART ON CITY BEAUTIFICATION AND IMPROVING THE VISUAL QUALITY OF URBAN LANDSCAPE, CASE STUDY: MURALS OF TEHRAN

Author(s)

MOZAFFAR FARHANG | HOSSEINI MEHDI | KHODADADI REZA | Issue Writer Certificate

Keywords

PUBLIC ARTQ1

MURALQ2

CITY BEAUTIFICATIONQ1

URBAN LANDSCAPEQ3

Abstract

PUBLIC ART is associated with many urban issues and as a viable strategy to be considered in urban communities. The most important goals of PUBLIC ART Specially "MURAL Art" beautification and stylized URBAN LANDSCAPE and spaces. This visual media can affect aspects of physical and visual URBAN LANDSCAPE and create effective public spaces lively and joyful. Therefore, this paper due to the need to understand the role and impact of MURALs on the beauty of cities, and with the aim to explain the impact of MURALs as one of the strategies to improve the landscape and beautification of the Tehran City environment. Although this study uses qualitative and quantitative "mixed methods research", But the emphasis on quantitative studies. Therefore, used Library Studies for data gathering and refers PUBLIC ART and MURALs concept and definition, how to relate art and the URBAN LANDSCAPE is been discussed. But field study, according to the Statistical population of Tehran citizens Simple Random Sampling method and sample size was based on a Cochran's Formula 380 cases. to collect quantitative data used 5 point Likert questionnaire and data analysis was used SPSS software. The results of qualitative research showed that interventions of PUBLIC ART, specially MURALs, Can eliminate visual problems and reduce the physical aspects of the URBAN LANDSCAPE improve. The result of field studies also indicate that Tehran citizens are satisfied with the MURALs that arise with beautification purposes in Tehran. The citizens believe Tehran's visual quality is improved by MURALs. the citizens of tehran also believe MURALs not only beautify urban spaces, but also MURAL art is a suitable method for the reconstruction of old urban tissue.

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APA: Copy

MOZAFFAR, FARHANG, HOSSEINI, MEHDI, & KHODADADI, REZA. (2017). MEASURING THE IMPACT OF PUBLIC ART ON CITY BEAUTIFICATION AND IMPROVING THE VISUAL QUALITY OF URBAN LANDSCAPE, CASE STUDY: MURALS OF TEHRAN. JOURNAL OF VISUAL AND APPLIED ARTS, 9(18 ), 61-79. SID. https://sid.ir/paper/242689/en

Vancouver: Copy

MOZAFFAR FARHANG, HOSSEINI MEHDI, KHODADADI REZA. MEASURING THE IMPACT OF PUBLIC ART ON CITY BEAUTIFICATION AND IMPROVING THE VISUAL QUALITY OF URBAN LANDSCAPE, CASE STUDY: MURALS OF TEHRAN. JOURNAL OF VISUAL AND APPLIED ARTS[Internet]. 2017;9(18 ):61-79. Available from: https://sid.ir/paper/242689/en

IEEE: Copy

FARHANG MOZAFFAR, MEHDI HOSSEINI, and REZA KHODADADI, “MEASURING THE IMPACT OF PUBLIC ART ON CITY BEAUTIFICATION AND IMPROVING THE VISUAL QUALITY OF URBAN LANDSCAPE, CASE STUDY: MURALS OF TEHRAN,” JOURNAL OF VISUAL AND APPLIED ARTS, vol. 9, no. 18 , pp. 61–79, 2017, [Online]. Available: https://sid.ir/paper/242689/en

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