Market Study and Marketing Strategy for Olive and Olive Oil Sector in the Southern Arid Part of Jordan

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Al Hiary M.; Dhehibi B.; Kassam S. N.

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF AGRICULTURAL SCIENCE AND TECHNOLOGY (JAST) Year:2019 | Volume:21 | Issue:5 Page(s): 1065-1077

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

318

Download:

152

Cites:

Information Journal Paper

Title

Market Study and Marketing Strategy for Olive and Olive Oil Sector in the Southern Arid Part of Jordan

Author(s)

Al Hiary M. | Dhehibi B. | Kassam S. N. | Issue Writer Certificate

Keywords

Economic and social characteristicsQ3

Enterprise budgetQ3

Marketing systemQ3

SWOT analysisQ3

Abstract

This study aimed at characterizing the livelihood of communities in term of their assets and opportunities and identifying and describing the corresponding market segment(s), as well as devising a suitable marketing strategy that would ultimately lead to more effective community engagement. A socio-economic questionnaire was designed to elicit basic numerical data on olive production, and Marketing system of olive and olive oil, and agricultural practices. The study was conducted during 2014-2015 for 155 farmers, distributed in four sub-governorates in Karak Governorate. Research findings and SWOT analysis shows that the Jordanian Olive Sector in general, and Karak Olive Sector in particular, has a good potential to grow and expand further, particularly in light of recent developments that the sector has undergone and the modernization of olive oil presses. However, the sector has a number of weaknesses that are restricting it from realizing its growth potential. Key weaknesses are related to fragmentation of the sector, labor availability, skills and work-ethic issues, marketing and branding, packaging, warehousing, lack of coordination with the olive oil presses as well as limited financial and management planning know-how. Finally, study of the Enterprise budget of olive crop showed that the rate of olive oil production per hectare reached 650 kg, the average price was US$ 5. 5 kg-1, the Gross margin was US$ 200 ha-1, with US$ 692 net profit.

Cites

No record.

References

No record.

Cite

APA: Copy

Al Hiary, M., Dhehibi, B., & Kassam, S. N.. (2019). Market Study and Marketing Strategy for Olive and Olive Oil Sector in the Southern Arid Part of Jordan. JOURNAL OF AGRICULTURAL SCIENCE AND TECHNOLOGY (JAST), 21(5 ), 1065-1077. SID. https://sid.ir/paper/358467/en

Vancouver: Copy

Al Hiary M., Dhehibi B., Kassam S. N.. Market Study and Marketing Strategy for Olive and Olive Oil Sector in the Southern Arid Part of Jordan. JOURNAL OF AGRICULTURAL SCIENCE AND TECHNOLOGY (JAST)[Internet]. 2019;21(5 ):1065-1077. Available from: https://sid.ir/paper/358467/en

IEEE: Copy

M. Al Hiary, B. Dhehibi, and S. N. Kassam, “Market Study and Marketing Strategy for Olive and Olive Oil Sector in the Southern Arid Part of Jordan,” JOURNAL OF AGRICULTURAL SCIENCE AND TECHNOLOGY (JAST), vol. 21, no. 5 , pp. 1065–1077, 2019, [Online]. Available: https://sid.ir/paper/358467/en

Related Journal Papers