The Social Meaning of Faç ade of Residential Towers: A Semiotics Discourse Analysis of High-rise Residential Buildings in Tehran

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Amirsardari Yasser; FOROUTAN MANOUCHEHR; Moazzami Manoochehr; MOHAMMADI MARYAM

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Journal: JOURNAL OF ARCHITECTURE AND URBAN PLANNING Year:2020 | Volume:12 | Issue:27 Page(s): 5-25

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Title

The Social Meaning of Faç ade of Residential Towers: A Semiotics Discourse Analysis of High-rise Residential Buildings in Tehran

Author(s)

Amirsardari Yasser | FOROUTAN MANOUCHEHR | Moazzami Manoochehr | MOHAMMADI MARYAM | Issue Writer Certificate

Keywords

Discourse semioticsQ1

high-rise residential buildingsQ1

TehranQ2

façadeQ1

architectural meaningQ1

Abstract

The high-rise residential buildings are among the contemporary architectural phenomena, which are multilateral and interdisciplinary phenomena. The question of this research is how to make sense of these buildings. The high-rise residential buildings can be a reflection of social discourses and the impact of cultural-social factors on understanding the meaning. This study was performed in order to understand some part of the cultural and social meanings of high-rise residential buildings, which this paper present them as one of the semiotic sources of social and cultural discourse after interviewing with Tehrani’ s citizens. For this purpose, three groups were considered for this study according to multiple indices in 22 regions of Tehran Municipality after examining high-rise construction in Tehran, i. e. Group A: District 1, Group B: District 2, 3 and 6, and Group C: District 22. This research has been performed within post-structuralist cognitive paradigm, by qualitative approach and using Discourse semiotics method. The research is descriptive-analytical in terms of type of results and is theory-based in terms of purpose. The analytical method in this study is discourse analysis, relativistic as well as post-probing reasoning method, and data collection was done using library and field study method. Interview data is investigating social interaction by natural data. Tehran’ s citizens are tower residents, tower management, tower neighbors and real estate consultants which are target group of the research. This study is aimed to find some part of social and cultural meaning, and to study the effect of citizens’ discourse on reading architectural meaning using Discourse semiotics. Accordingly, with the discourse analysis tools, it is possible to understand the meaning of the residential towers in Tehran within discourse distribution and discourse order. This study showed that citizen discourse analysis has two implications; first, the family's social position in high-rise residential buildings indicate a particular focus in semantic, second, in connection with the community and urban community, there is a common opportunity for architecture. Based on this study, the faç ade of the towers shows the preferences of residents, their life style and social identity. The residential high-rise building is an area where the separation is continuous and, the faç ade of the towers can be the tool of such separation. Social groups also have their own manifestation and signification of the faç ade of these buildings, and here it becomes a realm for differentiation of groups. Although the faç ade is not created by the person and the inhabitants, it is chosen by them and according to their social perspective and is manifestation of their cultural system. On the other hand, the faç ade represents the probable preferences of residents. Architectural and conventional identity manifestation can be seen in some of the limited samples from Tehran residential towers. The classic Iranian pattern is a fusion of social characteristics and characteristics of Iranian architecture, while in most cases, these are not in accordance with the characteristics of the Iranian house and a Tehrani family.

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APA: Copy

Amirsardari, Yasser, FOROUTAN, MANOUCHEHR, Moazzami, Manoochehr, & MOHAMMADI, MARYAM. (2020). The Social Meaning of Faç ade of Residential Towers: A Semiotics Discourse Analysis of High-rise Residential Buildings in Tehran. JOURNAL OF ARCHITECTURE AND URBAN PLANNING, 12(27 ), 5-25. SID. https://sid.ir/paper/371328/en

Vancouver: Copy

Amirsardari Yasser, FOROUTAN MANOUCHEHR, Moazzami Manoochehr, MOHAMMADI MARYAM. The Social Meaning of Faç ade of Residential Towers: A Semiotics Discourse Analysis of High-rise Residential Buildings in Tehran. JOURNAL OF ARCHITECTURE AND URBAN PLANNING[Internet]. 2020;12(27 ):5-25. Available from: https://sid.ir/paper/371328/en

IEEE: Copy

Yasser Amirsardari, MANOUCHEHR FOROUTAN, Manoochehr Moazzami, and MARYAM MOHAMMADI, “The Social Meaning of Faç ade of Residential Towers: A Semiotics Discourse Analysis of High-rise Residential Buildings in Tehran,” JOURNAL OF ARCHITECTURE AND URBAN PLANNING, vol. 12, no. 27 , pp. 5–25, 2020, [Online]. Available: https://sid.ir/paper/371328/en

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