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Information Journal Paper

Title

Consumer behaviors in the decision-making process in the purchase of foreign and domestic household wooden furniture

Pages

  167-179

Abstract

 In the present study, we have evaluated the behavior of consumers in the decision-making process to purchase domestic and foreign household furniture. In this study, the statistical population was the total number of household wooden furniture customers, among which 385 were selected based on the table of Krugis-Morgan and by random sampling method. After conducting initial research and studies, considering the issues raised and the importance of the subject and determination of the research objectives, the 5 latent variables have been identified as cultural, preferential, sales, quality and beauty factors as the effective indicators for purchase of wooden household furniture and selection of imported products in comparison with domestic products were designed. To collect inferential data, a researcher made questionnaire and for library data, the study of resources, theses and research articles in this regard were used. Data were analyzed, by SPSS software in the descriptive statistics and by Lisrel software to determine the relationship between variables for structural equations. The results showed that the research model has been fitted in the first-grade and in the structural model. In measurement model, the measurement indices have created some meaningful factor loadings. This issue shows that this model has correctly been determined from theoretical literature and the criteria of this measurement have been recognized correctly. This caused a high validity of the measurements ‘ tools. Also, all the mentioned latent variables and its dimensions as the structures of the proposed structural model effect on customer Preferences in the decision-making process of foreign and domestic household wooden furniture purchase.

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    APA: Copy

    TAJDINI, A., ESKANDARI, A.R., & POURMOUSA, SH.. (2019). Consumer behaviors in the decision-making process in the purchase of foreign and domestic household wooden furniture. IRANIAN JOURNAL OF WOOD AND PAPER SCIENCE RESEARCH, 34(2 (67) ), 167-179. SID. https://sid.ir/paper/388205/en

    Vancouver: Copy

    TAJDINI A., ESKANDARI A.R., POURMOUSA SH.. Consumer behaviors in the decision-making process in the purchase of foreign and domestic household wooden furniture. IRANIAN JOURNAL OF WOOD AND PAPER SCIENCE RESEARCH[Internet]. 2019;34(2 (67) ):167-179. Available from: https://sid.ir/paper/388205/en

    IEEE: Copy

    A. TAJDINI, A.R. ESKANDARI, and SH. POURMOUSA, “Consumer behaviors in the decision-making process in the purchase of foreign and domestic household wooden furniture,” IRANIAN JOURNAL OF WOOD AND PAPER SCIENCE RESEARCH, vol. 34, no. 2 (67) , pp. 167–179, 2019, [Online]. Available: https://sid.ir/paper/388205/en

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