Evaluation of Effective Factors on Increasing the Satisfaction of Tourists in the Wayfinding Process (Case study: Paeen Khiaban Neighborhood of Mashhad)

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hanaee Toktam; Saeedi Mofrad Sanaz; Ormaz Ehsan; Abedi Shima

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Journal Paper

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Journal: HOVIATESHAHR Year:2022 | Volume:15 | Issue:48 Page(s): 51-64

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Title

Evaluation of Effective Factors on Increasing the Satisfaction of Tourists in the Wayfinding Process (Case study: Paeen Khiaban Neighborhood of Mashhad)

Author(s)

hanaee Toktam | Saeedi Mofrad Sanaz | Ormaz Ehsan | Abedi Shima | Issue Writer Certificate

Keywords

Tourist attractions

Satisfaction

Data encoding and information processing

Wayfinding

Abstract

One of the mos t important features in the tourism indus try is the ease of travel and choosing an easy route for touris ts. Optimal touris t perception causes touris ts’ Satisfaction with the environment. Therefore, touris ts who have experienced the presence in the environment have a greater sense of Satisfaction by enjoying the well-being in the environment. The evaluation of touris t des tinations is directly related to the quality of services provided and the needs of touris ts in the environment. Touris ts expect their needs to be met in the environment, so as a travel s trategy, providing the desired quality of services can cause more Satisfaction to touris ts in the urban space. Urban planning requires attention. The tourism indus try, as the second mos t lucrative indus try in the world, plays an important role in the economy and prosperity of cities and increases Satisfaction with how to choose the route to reach attractive points, prevent confusion in Wayfinding, how to access services and facilities and meet expectations. Touris ts can increase their desire to return to their des tination. One of the mos t vital concepts in the tourism indus try is the ease of moving and choosing an easy route for touris ts from one point to another. When a touris t is unfamiliar with the environment and enters it for the firs t time, he tries to find and discover his route. In this case, he uses the external information in the environment and finds his route. Therefore, touris ts' Satisfaction with Wayfinding behavior in urban space is influenced by two components of mental-cognitive factors and physical-visual factors. Touris t Satisfaction has a psychological dimension that is effective from the experience of the person's presence in the environment and the evaluation of the person's experience in the environment to evaluate the des tination and use travel s trategies such as travel guides, touris t attractions, maps, and tour guides. The security and experiences of the individual from the pas t and the indicators and socio-economic characteris tics. Because touris t Satisfaction and Wayfinding behavior are affected by physical-visual and mental-cognitive factors, so in the direction of touris ts in urban space, the touris t receives information from the environment and executes his decision and decision. Among the physical-visual factors affecting the Wayfinding process, we can mention the key elements, route guides, touris t attractions, access to facilities, and services. Signs are one of the main tools for directing touris ts in urban areas. Physical factors and the pattern of the network of passages in the tissue in familiar environments increase touris ts' Satisfaction with the Wayfinding process. The purpose of this s tudy is to evaluate the efficient factors for increasing the Satisfaction of touris ts in the Wayfinding process. The research method is applied in terms of purpose and survey nature and is based on the quantitative method. Field observations and a ques tionnaire were used to collect data. Data analysis was analyzed using descriptive s tatis tics and the Pearson tes t correlation method. The results show that touris ts' Satisfaction depends on physical-visual and mental-cognitive factors, and touris t Wayfinding and determining the position between origin and des tination using physical factors, the pattern of the road network, and preferably mentally in familiar environments increases Satisfaction.

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APA: Copy

hanaee, Toktam, Saeedi Mofrad, Sanaz, Ormaz, Ehsan, & Abedi, Shima. (2022). Evaluation of Effective Factors on Increasing the Satisfaction of Tourists in the Wayfinding Process (Case study: Paeen Khiaban Neighborhood of Mashhad). HOVIATESHAHR, 15(48 ), 51-64. SID. https://sid.ir/paper/952023/en

Vancouver: Copy

hanaee Toktam, Saeedi Mofrad Sanaz, Ormaz Ehsan, Abedi Shima. Evaluation of Effective Factors on Increasing the Satisfaction of Tourists in the Wayfinding Process (Case study: Paeen Khiaban Neighborhood of Mashhad). HOVIATESHAHR[Internet]. 2022;15(48 ):51-64. Available from: https://sid.ir/paper/952023/en

IEEE: Copy

Toktam hanaee, Sanaz Saeedi Mofrad, Ehsan Ormaz, and Shima Abedi, “Evaluation of Effective Factors on Increasing the Satisfaction of Tourists in the Wayfinding Process (Case study: Paeen Khiaban Neighborhood of Mashhad),” HOVIATESHAHR, vol. 15, no. 48 , pp. 51–64, 2022, [Online]. Available: https://sid.ir/paper/952023/en

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