The Impact of Marketing Capabilities on Export Performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Behzadnia Pouya; SANOUBAR NASER

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF ENTREPRENEURIAL STRATEGIES IN AGRICULTURE Year:2019 | Volume:6 | Issue:11 Page(s): 58-67

Download Full-Text

Persian Verion

View:

185

Download:

Cites:

Information Journal Paper

Title

The Impact of Marketing Capabilities on Export Performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products)

Author(s)

Behzadnia Pouya | SANOUBAR NASER | Issue Writer Certificate

Keywords

Export Performance

Marketing Capabilities

Competitive Advantage

Agriculture Products

Abstract

The purpose of this study was to investigate the effect of Marketing Capabilities on Export Performance of Entrepreneurial Exporter companies of Agricultural Products in Iran, directly and indirectly, with the mediating role of Competitive Advantages. The statistical population of this research is export companies of Agriculture Products in Iran, which have Export Performance in the past 3 years. using available rrandom sampling method, 423 questionnaires were collected. Respondents to questionnaires in companies, were executives. To test the research hypotheses and data analysis, SEM structural equation modeling and SPSS and Smart PLS software were used. The results of statistical data and structural equation modeling showed that Marketing Capabilities do not have a direct impact on the Export Performance of the company and its impact is due to the creation of Competitive Advantages. Marketing Capabilities have a positive and significant effect on Competitive Advantages, and Competitive Advantages have a positive and significant effect on Export Performance. Also, a general review of the results shows that the variable of Marketing Capabilities, directly and indirectly through the creation of Competitive Advantages, explains 45% of the variations in the Export Performance, which indicates the importance of Marketing Capabilities Market sensing, Customer engaging, and Partner linking) in Achieving superior Export Performance. Based on the results of this research, companies should be aware of the importance of marketing research and try to keep in touch with customers and partners alike and note that connecting with customers in international markets and recording their demands and suggestions can be effective in improving the company's Export Performance.

Cites

No record.

References

No record.

Cite

APA: Copy

Behzadnia, Pouya, & SANOUBAR, NASER. (2019). The Impact of Marketing Capabilities on Export Performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products). JOURNAL OF ENTREPRENEURIAL STRATEGIES IN AGRICULTURE, 6(11 ), 58-67. SID. https://sid.ir/paper/955086/en

Vancouver: Copy

Behzadnia Pouya, SANOUBAR NASER. The Impact of Marketing Capabilities on Export Performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products). JOURNAL OF ENTREPRENEURIAL STRATEGIES IN AGRICULTURE[Internet]. 2019;6(11 ):58-67. Available from: https://sid.ir/paper/955086/en

IEEE: Copy

Pouya Behzadnia, and NASER SANOUBAR, “The Impact of Marketing Capabilities on Export Performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products),” JOURNAL OF ENTREPRENEURIAL STRATEGIES IN AGRICULTURE, vol. 6, no. 11 , pp. 58–67, 2019, [Online]. Available: https://sid.ir/paper/955086/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops