Radio as a media in Iran, has a longer background in comparison with Television; it contains protracted and long-time experiences and deep memories of Iran's history. Because over the years, radio has been along with the people's daily life as well as in those hard times, difficulties, war, conflicts, tension, peace and... at the contemporary history periods. And the duty of producing programs fell upon its old producers which they can see the farthest horizons’ in the field of media for their 75-year old experience of media experience heritage. This research is a qualitative study based on the ethnography, in order to study the meaning of radio from the view point of radio producers. The method of collecting data in this study, observation, participant observation and interviews. The research was conducted in the years 1394-1393. The population of this research, radio employees in all professions. During the study, five people were chosen from each job and sampling continued until Full saturation. The existing 16-year experience of researcher who has worked at different radio sections for different professions (such as producer, editor, writer, and production manager) has been used for data analyzing in this research. Data is analyzed by using the method of codification and categorization. Research question was: What is the meaning of Radio for its employees? In this study it was found that there are three major groups in radio: The first group is that radio is their love. The second group would have liked radio, But radio is not their love & if there is a better position for them they leave Radio. The third group, Radio is just their job for subsistence living.

This research was conducted to study the factors affecting the music consumption of Radio Payam and Radio Ava, and also identify the audience's perceptions of the music of these two radios. The research was on the peterson's plural readings consumption, the concept of taste and lifestyle theory derived from Bourdieu's approach to cultural consumption and perception theory, with a focus on Hall's approach. To do the research, in-depth interviews were conducted with 23 Tehranian audiences on the two radio channels "Payam" and "Ava", and the theme analysis method was used to analyze the data. The research findings were extracted in the form of 3 main themes and 16 sub-themes. The results showed that the studied samples have a plural readings taste and radio is the second source of access to music for them. According to the theory of rception, the social position of people is the most important factor influencing the meaning they receive from radio music, and each of them based on their social position, personal experiences, values, beliefs and social and political processes, perceive their own meaning from the radios’ musics. Also, the audience interprets the ideology of the content of the music broadcasted on the radio as negotiated, preferred and critical readings, according to their social status and the political atmosphere in the society.

Today, planning to turn outlooks and chosen mottos of radio channels into plans and then programs is of concern as a serious and obscure issue for media managers and planners. The reason is that traditional and experimental methodologies suffer such faults and shortcomings as being static or lacking integrity.Therefore, the present article aims to analyze principles and conditions for planning in radio channels, and suggest employing a reverse method in discourse analysis as a new method for solving the aforementioned problem. So, the article tries to give a better understanding of theoretical concepts and principles of the field by putting forward the principles of radio planning, e.g. paying attention to social system, radio attributes and channel mission, and explaining discourse theories as well as discourse analysis steps and reviewing them all. It finally explains a reverse model (from discourse to text) for planning radio content planning.

This article is to study the relevance of "Community Radio" and "Social solidarity" in Iran. Having stated the problem, this paper introduces the community as an important concept in the current social evolutions. Then, it describes Community Radio, its features, and functions. The theoretical framework depicts the role of Community Radio in shaping Social Solidarity in Iran. It concludes that the Social Solidarity is weak and is faced with problems. It also concludes that Community Radio could improve Social Solidarity. It states that Iran as a developing and plural country with some specific relations needs to reinforce its middle community as the intermediary groups so that promote generality rather particularity.

The purpose of this article is to enumerate the role of promoting the interaction between music and social development, through the mediation of radio, by investigating aspecific periods of Iranian history and since establishment of radio. In line with this goal, and by employing a sociological approach, the multifaceted capabilities of radio in exchanging potentials of music and social development in enhancing each other's position were identified. We have also employed, historical analysis method in our research work. By purposefully searching reliable sources, real examples of episodes of interaction between music and various aspects of Iranian social evelopment were extracted through the mediation of radio. Findings of this research work showed that Iranian music and social subsystem with the active mediation of radio have played a role in promoting adaptability and control, targeting and mobilization of potentials and capabilities, connection finding and linking social actors together and strengthening preservation of professional and social identity. Radio, in turn, has benefited from the potentials of the art of music and the social system in terms of identity, promotion of usage, ompetition in messaging, and the expansion of its institutional potenyials

Mass media through disseminating information forms the thought, mentality and culture of the society. Decision makers and writers of messages (mass media managers and producers) have an important role in cultural formation and its’ evolutions. The women’s presence in these occupational positions is studied in the Iranian radio and television. The findings indicate that women are involved in the majority of production activities. However, the intensity and rate of their presence differs from one sector to the other. Analysis of women’s participation in Media and quality of their participation, as well as factors affecting on their occupational efficiency are discussed in this article. The rate of women’s participation as producers of radio and television programs indicates their capacities in occupations which are rarely considered as feminine type.