The integration of interdisciplinary scientific approaches into INTERIOR ARCHITECTURE plays a crucial role in its evolution. One of the most significant contributions to this field is sensory design, which draws from perceptual psychology to introduce new perspectives. Sensory design enhances user experiences by engaging multiple senses, fostering emotional connections, and creating more immersive environments. This study examines the influence of sensory design elements on retail INTERIORs, with a specific emphasis on user engagement and experience. While previous research has examined sensory design, most studies have primarily addressed its short-term effects, overlooking its sustainable integration beyond visual aesthetics. To address this gap, the present study proposes a model that assesses the long-term impact of sensory design in retail spaces. This model integrates various sensory components to enhance aesthetics, emotional engagement, and perceptual interactions over time.A holistic and multisensory approach to retail INTERIOR design is essential in meeting users’ psychological, emotional, and experiential needs. Retail spaces, by their very nature, engage multiple senses simultaneously, making it ineffective to evaluate them based on a single sensory dimension. Instead, a well-balanced sensory integration strategy is necessary to maintain engagement without overwhelming users. Multisensory neurons in the brain integrate distinct sensory inputs to create a cohesive experience, emphasizing the importance of combining sensory elements in architectural design. Integrating visual, auditory, olfactory, and tactile components not only enhances visual appeal but also strengthens emotional interaction, ultimately leading to a more meaningful and engaging user experience.This study employs a mixed-methods approach grounded in sensory design theory. Initially, a comprehensive literature review was conducted to identify key sensory design factors in retail spaces. In the qualitative phase, open and axial coding were used to establish relationships among extracted categories. To gain deeper insights, semi-structured interviews were conducted with 24 experts in INTERIOR ARCHITECTURE and retail design. The data from these interviews were analyzed using MAXQDA software to identify patterns and themes related to sensory design. Based on these qualitative findings, a structured questionnaire was developed for the quantitative phase of the study. A pilot survey with 30 users was conducted to determine an appropriate sample size using Cochran’s formula, which ultimately resulted in a sample of 61 participants. Finally, a total of 95 users completed the questionnaire, and statistical analyses were performed using SPSS 26 to interpret the data.The findings of this study reveal significant challenges in creating retail environments that are both engaging and aesthetically appealing. Many retail spaces currently lack emotional connection, optimized sensory engagement, stress reduction mechanisms, inclusivity, and effective user interactions. Addressing these barriers requires a strategic application of sensory design principles. Key elements such as lighting, color, texture, sound, and scent must be thoughtfully integrated to maximize sensory stimulation. By doing so, designers can strengthen emotional connections, enhance user experiences, and reduce spatial monotony. Moreover, effective sensory design fosters user interaction, optimizes functionality, and promotes comprehensive engagement.The study identifies several critical factors that contribute to effective sensory design in retail INTERIORs. These include visual aesthetics, meaning and identity, lighting and acoustics, functionality and ergonomics, comprehensive sensory perception, coherence, visual organization, and brand-related sensory associations. Users value visual elements and a strong sense of meaning and identity, recognizing their significant impact on a space’s sensory quality. Therefore, retail design should incorporate semantic and identity-related elements to enhance the sensory experience. By embedding meaning and identity into design elements, designers can create more engaging environments that resonate with users on an emotional and psychological level.Furthermore, sensory design plays a vital role in enhancing brand identity and consumer loyalty. Retail spaces that successfully integrate sensory elements aligned with a brand’s identity can create lasting impressions on customers. For instance, consistent use of specific colors, scents, and textures associated with a brand can reinforce brand recognition and evoke positive emotional responses. This strategic application of sensory design strengthens brand engagement and fosters customer retention.The implications of this study extend beyond retail INTERIORs to broader architectural applications. Sensory design principles can be applied to various built environments, including hospitality, healthcare, and workplace settings, to enhance user well-being and experience. In healthcare settings, for example, sensory design can contribute to stress reduction and patient comfort by incorporating calming colors, natural materials, and soothing sounds. Similarly, in workplace environments, thoughtful sensory integration can improve employee productivity and satisfaction.Ultimately, this study advances our understanding of the influence of sensory design on retail ARCHITECTURE and user engagement. By emphasizing the importance of a holistic, multisensory approach, it highlights the need for designers to move beyond traditional aesthetics and consider the broader implications of sensory experiences. Future research can further explore how technological advancements, such as virtual and augmented reality, can enhance sensory design in retail and other architectural domains. As the field of INTERIOR ARCHITECTURE continues to evolve, the integration of sensory design will remain a crucial factor in shaping spaces that are not only visually appealing but also emotionally and experientially enriching.