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Author(s): 

HASANZADEH E.

Issue Info: 
  • Year: 

    2007
  • Volume: 

    8
  • Issue: 

    3 (31)
  • Pages: 

    3-30
Measures: 
  • Citations: 

    1
  • Views: 

    2096
  • Downloads: 

    0
Abstract: 

SLOGANS are symbolic and verbal structure for revolutionary demands. SLOGANS are considered as a useful and valuable reference in analyzing various revolutionary people. The SLOGANS are important sources for historical research.The present study intends to analyze about how national identity reflected in the revolutionary SLOGANS. The writer of this article used content and lysis method.The subject is very important for Iranians, because Iranian identity changed by revolution. The article analyzed two fronts "self' and "other" with territory and pre-territory indicators. The plenty explained original challenge between self territory and pre- territory in Islamic revolutionary.

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Issue Info: 
  • Year: 

    2014
  • Volume: 

    10
  • Issue: 

    35
  • Pages: 

    25-45
Measures: 
  • Citations: 

    0
  • Views: 

    962
  • Downloads: 

    0
Abstract: 

During Islamic revolution of Iran, people played an important and undeniable role in the progress of this political movement and its victory by their angry and rhythmic SLOGANS shouted in alleys and streets that clarified foundations and objectives of their revolution. Due to their rhythm, simplicity, shortness, humor and religious sacredness, SLOGANS would be quickly memorized and distributed by repetition. Although SLOGANS were made and used by people on the street and bazaar in a short time but their aesthetic elements are remarkable and research-worthy to some extent. Having looked at socio-political aspects of poems, the author has studied them with respect to their literary and aesthetic aspects applying descriptive analysis which indicates that poetic talent granted by God to Iranians, their delicate and witty nature as well as their familiarity with poems and literature, are also reflected in their revolutionary SLOGANS.

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Issue Info: 
  • Year: 

    2019
  • Volume: 

    1
  • Issue: 

    1
  • Pages: 

    39-61
Measures: 
  • Citations: 

    0
  • Views: 

    135
  • Downloads: 

    58
Abstract: 

The scopes of this research were to analyze the semiotic and cultural aspects of 30 English and Persian advertising SLOGANS of various brands and also to reveal the functions of advertising elements used in the advertising teasers. The SLOGANS were sampled for the analysis on the random basis from the internet sources. The writer used descriptive qualitative method to describe and analyze the semiotic elements; objects; verbal and nonverbal dimensions of advertisements. The semiotic model used in this analysis was Charles Sanders Peirce’ s semiotic framework. The researcher identified the frequency of cultural and advertising elements used in the advertising SLOGANS in order to illustrate the techniques used by the companies. The findings of the present research indicated that among the advertising elements, shots, color, and music were used more in the 15 English advertising teasers, but in 15 Persian advertising teasers, shots and color were used more than the other advertising elements. In addition, the functions of semiotic and cultural elements in advertising are as follows: they convey the messages more vividly and comprehensively, facilitate the communication between the advertisers and audiences, indicate the truths and facts in a different way, evoke the awareness and conscience of people in order to help others, convey a piece of information about the advertisement, make reference to a concrete or imaginary reality associated with the values of the advertised product or service, and build a bridge for social groups and various communities.

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Issue Info: 
  • Year: 

    2020
  • Volume: 

    52
  • Issue: 

    2
  • Pages: 

    325-344
Measures: 
  • Citations: 

    0
  • Views: 

    432
  • Downloads: 

    0
Abstract: 

Symbolic messages received from the remarks of Imam Hussain (AS) or the rich culture relevant to his rising are known as Ashura mottoes/SLOGANS. These mottoes are seen in works on history, battles, and the biographies of Imams (AS). However, their bases and varieties have not been yet carefully studied through scientific methods. Since reliable mottoes in the historical accounts of Ashura are intertwined with unreliable ones, it is necessary to know their various types and their assessment towards further individual and social application. Indeed, study of the rising and development of Ashura mottoes indicates that a number of these mottoes have political, mystical or moral bases. Amongst religious works Ashura mottoes have the closest tie with Hadith and the utmost capacity to be assessed based on definite criteria established in Hadith studies. Applying the principles of Hadith disciplines, therefore, one may recognize the authenticity of such accounts. Accordingly, these mottoes may be classified as follow: 1. Mottoes in which transmission has occurred correctly in terms of words and meanings, and hence in terms of their attribution to Imam Hussain (AS). They are considered as authentic Hadiths. 2. Mottoes which there are evidences for their being paraphrased although maintaining their Hadith nature. 3. Mottoes not paraphrased but supported by authentic Hadiths. 4. Mottoes which are fabricated, and it is not correct to recognize them as originating from the Infallibles (AS), due to their broad or general address, and certain wrong readings from them.

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Issue Info: 
  • Year: 

    2012
  • Volume: 

    2
  • Issue: 

    2 (5)
  • Pages: 

    21-35
Measures: 
  • Citations: 

    0
  • Views: 

    1543
  • Downloads: 

    0
Abstract: 

Advertising SLOGANS are frontier in corporate campaigns. Privatizations, entrance of private banks and totally electronic banks have intensified bank competitions. Having effective advertising slogan is a way to attract banking customers in the new competitive climate. In this article, the most important components of a good slogan have been identified from customers’ viewpoint using Chomsky’s theory of transformational grammar; qualitative and exploratory approach; and interviewing with 70 customers. Findings indicate that the frequencies of content indexes are four times higher than structural dimension from customers’ point of view, while both of content and structural dimensions are supplementary and inseparable. In addition, the first five indexes of good advertising SLOGANS are speed in providing services, appropriate treat to customer, shortness, and attention to security and trust.

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Author(s): 

PANAHI M.H.

Issue Info: 
  • Year: 

    2006
  • Volume: 

    -
  • Issue: 

    29
  • Pages: 

    59-89
Measures: 
  • Citations: 

    5
  • Views: 

    4108
  • Downloads: 

    0
Abstract: 

SLOGANS are considered to constitute a main source for studying the ideology and values of a revolution. The Islamic Republic of Iran is no exception. It has many SLOGANS in which the ideology and values of the Revolution are embedded. One of the major themes in the SLOGANS of the Islamic Revolution is the values of Jihad and martyrdom. This paper aims to extract and analyze such values in order to determine their significance in the general context of SLOGANS of the Islamic Revolution and its ideology.This study was carried out using content analysis. The results revealed that among about 4100 SLOGANS of the Islamic Revolution, 390 contained themes related to Jihad and martyrdom. Further analysis of these 390 SLOGANS generated 850 themes relevant to the values of Jihad and martyrdom.Categorization of these themes showed that some 21 percent of them were related to the ultimate values of Jihad and martyrdom, and 23 percent to instrumental values of Jihad and martyrdom. Other themes fell into categories of "readiness for sacrifice for Imam Khomeini", "the social positions of martyrs", "readiness and invitation to Jihad and martyrdom, "relevance of the revolution and revolutionaries to the uprising and martyrdom of Imam Hussein (God's greetings to him)", and other issues.

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Journal: 

Social sciences

Issue Info: 
  • Year: 

    2022
  • Volume: 

    29
  • Issue: 

    97
  • Pages: 

    1-38
Measures: 
  • Citations: 

    0
  • Views: 

    34
  • Downloads: 

    0
Abstract: 

Social protests, as non-institutional forms of political participation, are the undeniable reality of any society. The frequency and proliferation of this fact in history after the Islamic Revolution and its changes and transformations have doubled the need to pay attention to this form of collective action. Within these protests, the protestors have chanted these SLOGANS, which, on the one hand, express their wishes and demands for political and social changes and their ideals for fundamental changes. On the other hand, these SLOGANS are constructs of domestic and foreign media and virtual and real social networks. In this article, using content analysis method and based on the framing theory of Snow and Benford, an attempt has been made to analyze the SLOGANS of the protests of the last three decades based on three interpretive frameworks and the main themes. SLOGANS are defined in each framework and each period of protests to reveal the thematic changes of SLOGANS over three decades. The results show that in the protests of June 1999, the motivational framework, the protests after the presidential elections of 2009, and the protests of January 2018 and November 2019, the diagnostic framework carried the most weight among the SLOGANS. The results of the analysis of the theme of the SLOGANS also showed that in the protests of June 1999, Libertarian themes; in the protests of 2009, political justice themes, and in the protests of 2018 and 2019, anti-religious themes were the most frequent among other themes.

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Author(s): 

AMMOUDEN M’hand

Issue Info: 
  • Year: 

    2020
  • Volume: 

    1
  • Issue: 

    1
  • Pages: 

    14-35
Measures: 
  • Citations: 

    0
  • Views: 

    40
  • Downloads: 

    11
Abstract: 

As Fintech is an emerging and growing industry in the world and consequently in the country, it faces various economic, political, cultural and social challenges in its development path, some of which are related to country’, s economic and technological laws and regulations. Therefore, the present article has been written with the aim of reviewing and introducing the challenges of upstream documents in relation to the fintech industry. The research strategy of this paper is thematic analysis during which by studying the relevant documents and coding the selected clauses, the opportunities and threats of individual documents in relation to each of the ecological dimensions of the country's finitech industry have been identified and after presentation, have been approved by the elites. The findings of this study indicate the dominance of the restrictive and binding spirit over the laws and regulaions which is somehow acceptable given the industry’, s newness in the country, but in the future, it is necessary for these documents to be more encouraging and motivating for businesses and entrepreneurs to ease their entry to the market. Also, according to the analysis, legislation and regulation has not grown in a balanced way in all dimensions of Fintech industry, while most of the existing laws concerns with the payment businesses and other Fintech areas has been neglected so far. Also, in addition to not covering all areas and dimensions of the monetary and financial technologies ecosystem, existing documents face serious challenges in issues such as determining the scope of responsibilities and powers of the central bank, risk coverage of users and investors, transparency and standardization of information flow in Fintech ecosystem, creating a balance between facilitating the replacement of financial technologists with traditional institutions such as banks, stock exchange investment companies and insurance, and other issues that are highly contribute to stabilization and development of this emerging ecosystem.

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Issue Info: 
  • Year: 

    2023
  • Volume: 

    11
  • Issue: 

    2
  • Pages: 

    273-300
Measures: 
  • Citations: 

    0
  • Views: 

    38
  • Downloads: 

    0
Abstract: 

The existence of financial corruption creates a problem for political systems because it plays a role in creating or deepening the gap between the political system and society, creating political dissatisfaction and revolution. However, in the etymological studies of Iran's Islamic Revolution, it is not yet clear what role and position dissatisfaction with financial corruption has in the space of causes of political dissatisfaction with the Pahlavi rule. The current research has chosen to study the SLOGANS of this revolution to resolve this ambiguity. The question is: "According to the SLOGANS of the Islamic Revolution of Iran, what effect and role did the phenomenon of dissatisfaction with financial corruption have in the occurrence of the Islamic Revolution? " With the method of content analysis, the result is that: in the SLOGANS of the Islamic Revolution of Iran, dissatisfaction with financial corruption is the second cause of dissatisfaction with the government, after dissatisfaction with the political situation, and therefore a necessary condition for the occurrence of the Islamic Revolution. In their SLOGANS, revolutionaries protested against rent, embezzlement, general form of financial corruption and smuggling. Also, the second characteristic of the political system demanded by the chanters as an alternative system to the Pahlavi rule is to be free from financial corruption.

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Issue Info: 
  • Year: 

    2011
  • Volume: 

    4
  • Issue: 

    15
  • Pages: 

    119-153
Measures: 
  • Citations: 

    0
  • Views: 

    1149
  • Downloads: 

    0
Abstract: 

This paper examines the impact of the United States of America Barack Obama on foreign policy with the slogan of change strategies in the American presidential election and the views of conservative and neoconservative parties are analyzed in terms of Western liberal’s thoughts which affected by extreme Zionists capitalist in the politics of America's hegemony outside its boundaries. America's new government is also looking at changes in the electoral failure Obama administration's foreign policy is inevitably, some of the priorities of United States foreign policy objective of a comprehensive approach to a multilateral approach objective, the smart change to.

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