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Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF RETAILING
Year:2009 | Volume:85 | Issue:4|Papers Count:2

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Title:

THE IMPACT OF PRODUCT-COUNTRY IMAGE AND MARKETING EFFORT ON RETAILER-PERCEIVED BRAND EQUITY: AN EMPIRICAL ANALYSIS

Author(s):

BALDAUF A. | CRAVENS K. | DIAMANTOPOULOS A.

Journal:

JOURNAL OF RETAILING

Issue Info:

Year:
2009
Volume:
85
Issue:
4
Pages:
437-452

Keywords:

Abstract:

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