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Scientific Information Database

ISSN: 2588-4824

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Journal Issue Information

JOURNAL OF MARKETING
Year:2002 | Volume:66 | Issue:3|Papers Count:2

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Title:

HOW FIRMS RELATE TO THEIR MARKETS: AN EMPIRICAL EXAMINATION OF CONTEMPORARY MARKETING PRACTICES

Author(s):

COVIELLO NICOLE E. | EODERICK J. BRODIE | PETER J. DANAHER

Journal:

JOURNAL OF MARKETING

Issue Info:

Year:
2002
Volume:
66
Issue:
3
Pages:
33-46

Keywords:

Abstract:

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