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Educational Videos and Scientific Workshops

Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

DIRECT MARKETING: AN INTERNATIONAL JOURNAL
Year:2009 | Volume:3 | Issue:2|Papers Count:2

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Journal Article

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Title:

YOUNG CONSUMERS MOTIVES FOR USING SMS AND PERCEPTIONS TOWARDS SMS ADVERTISING

Author(s):

PHAU I. | TEAH M.

Journal:

DIRECT MARKETING: AN INTERNATIONAL JOURNAL

Issue Info:

Year:
2009
Volume:
3
Issue:
2
Pages:
97-108

Keywords:

Abstract:

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