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Scientific Information Database

ISSN: 2588-4824

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Issue Information

JOURNAL OF ADVERTISING RESEARCH
Year:2007 | Volume:47 | Issue:2|Papers Count:2

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Title:

FROM THE PERIPHERY TO THE CORE: AS ONLINE STRATEGY BECOMES OVERALL STRATEGY, MARKETING ORGANIZATIONS AND AGENCIES WILL NEVER BE THE SAME

Author(s):

EDELMAN D.C.

Journal:

JOURNAL OF ADVERTISING RESEARCH

Issue Info:

Year:
2007
Volume:
47
Issue:
2
Pages:
130-134

Keywords:

Abstract:

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